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Is Snapchat considered social media?

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Snapchat is a social media platform and multimedia messaging application that can be accessed via Android and iOS mobile devices. Snapchat users can share pictures and videos with each other while adding filters or other effects. Snaps, or messages, exchanged via Chat are meant to automatically delete after they are viewed unless users choose to save a Snap. Users can also select how long messages can stay visible after they are sent or if they want to save the messages. Snapchat is used for exchanging messages, pictures and videos with other Snapchat users. Users can also share Snaps with their followers by posting content on their Snapchat profile. Snapchat is known for its camera features and filters. Businesses and brands often incorporate the app into their marketing strategy to take advantage of branded app filters and Snap ads. The app’s other widely used features include:

Stories

Facial recognition filters

Geofilters

Voice and video calls

Chat

Snap Map

Polls

Bitmoji

Users on the app often use unique terms to refer to specific app features. Below we answer what some of the most common Snapchat lingo means. A Snapchat streak means that two Snapchat friends exchange snaps, or messages, with each other within a 24-hour period for at least three consecutive days. According to Snapchat, the snapstreak number appears next to a fire emoji. Snapchat’s quick add feature is where users can add mutual friends or contacts from their phone list. It’s a quick way for users to add their friends without having to search for them. Spotlight on Snapchat is a dedicated section for discovering popular short-form video content of up to 60-seconds made by users on the app. Users can also filter through trending Snaps, no matter who created them, based on sounds or topics. Snapchat cache is the saved data on the app which helps Snapchat function faster. Users often clear their cache to free up storage space or troubleshoot issues. According to Snapchat, clearing your cache won’t delete any of your memories, snaps, or chats.

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What are the main characteristics of traditional media?

Traditional (or “Old Media) are broadcast based, meaning that the messages are sent in one-direction only. Further, they are directed toward a mass audience, without the level of focus or segmentation afforded by new media in the information age. For its part, New Media is interactive and comparatively decentralized.

courses.lumenlearning.com - Media Elements | Retail Management - Lumen Learning

Learning Objectives Differentiate between traditional and new media elements

As you saw in the example of the Pillsbury™ Bake-off, the firm uses a blend of communication channels, i.e. on-air, on-line, in-home and in-store. Often, these different channels are distinguished as Traditional and New Media. Traditional Media is typically used to describe mass media tools like television, radio, billboards and print (newspaper or magazine). In contrast, New Media typically refers to newer channels that allow for more nuanced targeting, e.g. search, e-mail marketing, social media, etc. Traditional (or “Old Media) are broadcast based, meaning that the messages are sent in one-direction only. Further, they are directed toward a mass audience, without the level of focus or segmentation afforded by new media in the information age. For its part, New Media is interactive and comparatively decentralized. That is, channels like social media allow consumers to engage in two-way communication with firms and their brands. But, even owned .com sites and outbound e-mail campaigns can be optimized so that they have higher resonance with consumers, making them more targeted, relevant and engaging.

For your reference, Traditional Media is considered:

Television

Radio

Print

New Media is considered:

Internet Search

Social Media

E-mail

Direct Mail

Telemarketing

Direct-response, a message transmitted through traditional media communications that requires the reader, viewer, listener or customer to respond directly to the organization (E.g. The Home Shopping Network) In-product Communication, i.e. delivery of marketing content directly to a user’s internet-connected device or software application

Again, note that New Media provides for hyper-targeting and multi-directional communication.

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