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Is Snapchat still popular 2022?

How many users does Snapchat have? In 2022, Snapchat will have 493.7 million users worldwide, placing it fourth-largest among the Big Five social networks: Facebook, Instagram, TikTok, and Twitter.

insiderintelligence.com - Snapchat user statistics and marketing opportunities in 2022

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Snapchat will reach 493.7 million users worldwide in 2022, on track to reach a milestone of more than 500 million users in 2024. After 2020’s pandemic-induced bump in social usage, growth in the social media market will settle back down to a more muted level in 2022. That’s to be expected: Once the newcomer, Snapchat celebrated its 10th birthday in 2021—a clear indication that the market has matured. In 2022, Snapchat will have 493.7 million users worldwide, placing it fourth-largest among the Big Five social networks: Facebook, Instagram, TikTok, and Twitter. 29.9% of global Snapchat users are based in Asia-Pacific, with a large majority from India as a result of the country’s TikTok ban.

By 2022, Snapchat will have 493.7 million users worldwide.

In 2021, Snapchat achieved a 20.9% increase in worldwide users thanks to significant gains in India. Snapchat’s user base in the country grew almost 70% in 2021, to 107 million. User increases will be much slower in the rest of the world, generally in the mid-single-digit percentages in 2022. Still, Snapchat is set to pass an important milestone, surpassing 500 million users in 2024. The rise of TikTok is especially challenging for Snapchat, where it competes head-to-head for the youth audience. In fact, TikTok’s worldwide user base will exceed Snapchat’s in every world region by the end of 2022, ending with its final market in North America. Currently, Snapchat’s user base is about 60% of TikTok’s and will remain at roughly the same ratio over the next few years. Snapchat has long been hailed as the Gen Z darling, where young social media users could go to escape their parents (who were on Facebook). And as Gen Z grows up, they’re still sticking with the app. Snapchat will remain Gen Z’s most popular social app through 2024, and it won’t be TikTok that replaces it in 2025.

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Snapchat is rapidly adding social commerce features, with an ads manager platform and bidding tools that are still more advanced than those on TikTok. In May 2022, Snapchat released a suite of AR creation and shopping tools for businesses aimed at simplifying asset creation and giving users more ways to optimize product discovery. New features such as its AR image processing not only gives shoppers a better sense of what a product looks like, but is yet another way to encourage users to interact with a brand. The company says its AR shopping lenses have been used more than 5 billion times by over 250 million Snapchat users. In addition, as Snapchat looks to make a deeper impact on the development of the metaverse, its AR tools could make it an attractive collaborator for companies looking to establish a retail presence in the digital realm.

insiderintelligence.com - Snapchat user statistics and marketing opportunities in 2022

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