Photo: Ono Kosuki

Is social media manager a fun job?

Even though there are some unexpected tasks required, being a social media manager is a fun, rewarding job. You instantly see the results from hard work and it's interesting to be part of an industry that is so fast-paced, ever-changing, and new in every aspect.

careerqueen.com - The Truth About Being a Social Media Manager - Career Queen

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“Social Media Manager” was not a job title that existed 10 years ago. It’s a new job in a new industry that is changing every day. No one can truly predict where social media is going next, so it’s part of the job of a social media manager to change with the times and adapt. There are a lot of misconceptions about social media managers. People say “You get paid to sit on Facebook all day? That’s so cool!” and while it is very interesting and “cool,” that’s also not all the job entails. Yes, the nature of our jobs does have us sitting on Facebook, Twitter, Instagram, Pinterest, and Youtube on a daily basis, we do much more than just that. The job of a social media manager is very intricate and different depending on the company. Sometimes there will multiple people on a social media team or maybe it’s just one person handling everything from strategy to community management. No matter what company it is though, the social media manager is responsible for handling all things related to social media, not just browsing the feeds. Have you ever wondered what it’s really like to be a social media manager? Here’s the truth:

1. It’s very strategic.

As you scroll your feed and see all the posts from your favorite brands, you should know that nothing was posted at random. There is a very specific reason that photo was posted on that day, at that time, with carefully crafted copy. A social media manager is supposed to pay attention to what’s trending and what’s going on in their company and create content calendars around those ideas. There is a strategy behind everything posted from a brand and it’s the manager’s job to strategize.

2. It’s heavy on customer service.

These days, most people won’t call a company to get a customer service matter fixed. The first place most people go is to social media. As managers, we have to balance posting fun, interesting content, we have to answer any customer service questions that pop up in messages and comments. It is definitely an unexpected part of the job when you first get into the industry, but after a while, it becomes second nature.

3. You’re the voice of the brand.

As a social media manager, you are the front line to every customer, every news outlet, and anyone who comes in contact with the brand. That means you have to be highly aware of everything you say and how you say it. You have to double check spelling, grammar, and tone when posting and you can’t let anything slip. One mistake can make or break a post. Everyone is always watching what you do and how you work so be extra careful!

4. You become the expert.

Everyone in the office will come to you for social media advice; people from the top to the bottom of the totem pole will ask your opinion on things, will ask how social is going, and want your input because you know the customers best. Even though there are some unexpected tasks required, being a social media manager is a fun, rewarding job. You instantly see the results from hard work and it’s interesting to be part of an industry that is so fast-paced, ever-changing, and new in every aspect.

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Can you lose your job because of social media?

According to career builder, 18 percent of employers have fired employees because of something they posted on social media.

news4jax.com - Can you get fired over a social media post? Spoiler alert: yes. - News4JAX

Melanie shares some important things to note when posting things on social media. More and more employers are cracking down on employees sharing too much. From posting about our pets, kids, vacations, thoughts, and politics — currently, 3.7 billion people use social media to help share their stories. But you may want to think twice about what you post and when you post. More and more employers are cracking down on employees sharing too much. An employee goes viral talking about what it’s like to work at dollar general and was let go. Another woman just got a new tech job and shared her salary on TikTok and was let go. According to career builder, 18 percent of employers have fired employees because of something they posted on social media. Other instances where people got fired because of what they posted online, a new employee at an ad agency was terminated after posting they won the pitch and got hired by a very high-profile client. A high school teacher was sacked after posting about her partying lifestyle. If you hate your job, don’t post about it. One daycare employee found that out the hard way. Other posts to stay away from, misleading for false posts, offensive opinions on topical events, confidential information, posts that show you lied to your employer, racy posts, or posts that show illegal activity. Whether you’re using social media at work or not, make sure whatever you post, it’s something you would feel comfortable your employer seeing. According to the US Chamber of Commerce foundation, people spend one hour of their workday on social media. Millennials are even more attached, spending one-point-eight hours on TikTok, Instagram and Facebook. Also, remember, at least 70 percent of employers check social media accounts to screen candidates before hiring.

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