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Is social media manager same as marketing?

While social media management focuses more on the use of social media accounts, social media marketing focuses more on creating and executing a strategy to generate leads for your business through your presence on social platforms.

leadwithprimitive.com - Social Media Marketing vs. Social Media Management - Primitive

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For the past few years, marketing blogs and websites have talked about the importance of your business’s online presence. You’ve probably read phrases like, “Your audience is online more than ever,” or “The average American spends X amount of hours online each day.” It’s not that those phrases were false, it’s that they were used almost to the point of feeling like an exaggeration. And then a pandemic hit. And we realized that we could spend even more time online than we had ever thought. So now, when we tell you that your online presence matters literally more than ever before, we really mean it this time. This is especially true when talking about your social platforms. Facebook, Twitter, Instagram, and more represent unique opportunities to connect with your audience where they’re spending a lot of time and where they’re going in hopes of finding something hopeful, valuable, and relevant that can alleviate their fears by taking their mind off current events. If you’re going to use your social platforms to connect with your audience, you need to make sure you’re using them well. And that requires using both social media management and social media marketing. While these might sound like the same thing, they are two necessary components of your digital marketing strategy.

What is Social Media Management?

Social media management involves having an account on any social platform(s), creating and distributing content on those platforms, and managing engagement with your audience (responding to comments or messages, maintaining your profile information, holding giveaways, etc.). Social media management ensures you’re using your social accounts intentionally and authentically. (And yes, your audience can absolutely tell when you’re not).

What is Social Media Marketing?

Social media marketing is exactly what its name suggests: the use of your business’s social accounts with the intent to market and grow your business. While social media management focuses more on the use of social media accounts, social media marketing focuses more on creating and executing a strategy to generate leads for your business through your presence on social platforms. With social media marketing, you are creating and publishing content with a specific purpose: to engage visitors and direct them to your website. Social marketing can also involve the use of advertising to grow your following and expand your reach.

It Takes Two to Make a Thing Go Right

With the right strategy and plan, it’s possible for your business to use social media management and marketing to build out an intentional, authentic presence on social media that provides value to your audience and serves to grow your business. Want to receive great tips about social media management (and marketing), along with tips about building an effective online presence, generating leads, and more? Then sign up to receive our blogs delivered to your inbox each week.

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What is higher than a social media manager?

Digital marketing managers oversee all aspects of internet-based marketing including content, email, social media, mobile apps, and SEO. This means that they are directly above content marketing managers and social media managers.

brandwatch.com - 11 Social Media Job Titles (and What They Actually Mean) - Brandwatch

Let’s face it: there are tons of social media job titles out there. They range from more standard roles like social media manager to more unique positions like “community wizard” and “social mediaholic” (yes, those are real).

It can genuinely be confusing to tell social media job titles apart sometimes. For example, what is the difference between a social media strategist and a social media specialist? How about a social media manager vs a community manager?

To make your life a little bit easier, we’ve set out to define 10 of the most well-known (but often misunderstood) social media titles. We’ll also talk about what each job involves and what makes it unique. Plus, we’ve pulled together a bunch of information on average social media job salaries for you:

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