Social Media Means
Social Media Means
Photo: George Milton
Twitter is a social media and online news platform where people communicate in short messages – up to 280 characters long – called tweets. Founded in 2006, Twitter is now one of the most popular social media platforms in the world.
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Read More »From hashtags and pinned tweets to Twitter lists and social media influencers, there’s a lot to Twitter. With the right marketing plan, businesses can use the platform to increase sales, boost brand recognition and improve customer service. Twitter is a social media and online news platform where people communicate in short messages – up to 280 characters long – called tweets. Founded in 2006, Twitter is now one of the most popular social media platforms in the world. This can be a powerful platform to combine with your LinkedIn and Facebook marketing efforts. Whether you’re new to Twitter or you want to start using the platform to boost your business, here’s everything you need to know about it. Your Twitter profile has six parts: your Twitter handle, username, profile picture, bio, header image, and a pinned tweet. All these elements should work cohesively to be an accurate representation of your business. Your Twitter handle is your @name, your identifier on Twitter. This is the name at the end of your Twitter page’s URL and the name other tweeters will use to tag you in posts. It can be up to 15 characters and should help people find your business easily. Your username, or display name, appears above your Twitter handle on your profile and can be up to 50 characters. This would be the name of your business or brand. Your profile photo is displayed on your profile and in every tweet you post, so it should visually represent your business and brand. Many brands use their logo. For your bio, you have 160 characters to describe your business. Include information such as your location, business hours and website URL. You can use the header image behind your profile picture to highlight promotions, events or news about your business. Unlike your profile picture, this image should change regularly. Your pinned tweet is the first tweet people see when they visit your profile, so make it an interesting one that represents what’s going on with your brand. As with your header image, you can change your pinned tweet whenever you want. @: As on other social media websites, you use the “at” symbol with a user’s handle to tag or mention them. As on other social media websites, you use the “at” symbol with a user’s handle to tag or mention them. # (hashtag): A hashtag, denoted with the pound sign, is used to index words or phrases on Twitter. When you click on a hashtag, Twitter automatically shows you other tweets with the hashtag. This makes it easy for people to follow topics and events. A hashtag, denoted with the pound sign, is used to index words or phrases on Twitter. When you click on a hashtag, Twitter automatically shows you other tweets with the hashtag. This makes it easy for people to follow topics and events. Block: If you block an account on Twitter, they can’t follow you, add you to Twitter lists or see your tweets. You also won’t see their tweets. If you block an account on Twitter, they can’t follow you, add you to Twitter lists or see your tweets. You also won’t see their tweets. Bookmarks: Similar to bookmarks in an internet browser, the Twitter Bookmarks button allows you to save tweets so you can find them easily later. This is particularly helpful if you want to read an article or watch a video linked in the tweet but don’t have time at the moment. Similar to bookmarks in an internet browser, the Twitter Bookmarks button allows you to save tweets so you can find them easily later. This is particularly helpful if you want to read an article or watch a video linked in the tweet but don’t have time at the moment. Direct messages (DM): You’ll often hear people refer to direct messages as “DMs.” This option allows you to chat privately with an individual user. If one of your customers or followers has a question, they can ask you via DM. There is no character limit on DMs, so your response can be as detailed as necessary. However, if someone you don’t follow messages you, their message will show up in the “requests” folder by default, so you might not notice it immediately. You can change this in your settings. You’ll often hear people refer to direct messages as “DMs.” This option allows you to chat privately with an individual user. If one of your customers or followers has a question, they can ask you via DM. There is no character limit on DMs, so your response can be as detailed as necessary. However, if someone you don’t follow messages you, their message will show up in the “requests” folder by default, so you might not notice it immediately. You can change this in your settings. Follow: When you follow an account, you’re subscribing to see that user’s tweets in your timeline. When you follow an account, you’re subscribing to see that user’s tweets in your timeline. Followers: Twitter users who follow you can see your tweets in their timelines. Twitter users who follow you can see your tweets in their timelines. Like: You can like a tweet by clicking the heart symbol under it. You can see all of your likes on your profile. You can like a tweet by clicking the heart symbol under it. You can see all of your likes on your profile. Lists: You can make public and private lists of other users you find interesting. You don’t have to follow a user to include them in a list. For example, you may make a list of local news outlets or writers, your competitors, influencers in your industry, or important customers. You can make public and private lists of other users you find interesting. You don’t have to follow a user to include them in a list. For example, you may make a list of local news outlets or writers, your competitors, influencers in your industry, or important customers. Retweet: Retweeting is similar to sharing someone’s post on Facebook. If you like a tweet and want your follows to see it, you retweet it. Then, the tweet shows up on your followers’ timelines and your profile. Retweeting is similar to sharing someone’s post on Facebook. If you like a tweet and want your follows to see it, you retweet it. Then, the tweet shows up on your followers’ timelines and your profile. Timeline (or home timeline): Your timeline displays the tweets and retweets of the people you follow as well as promoted tweets. Your timeline displays the tweets and retweets of the people you follow as well as promoted tweets. Trending topics / trends: These are the currently most discussed topics and hashtags on Twitter. You can see trending topics on the left-hand side of your Twitter homepage in the “trends” box. You can customize your trend display to show what’s popular in your location or with the people you follow. Key takeaway: To use Twitter for business, you need to know common terms like “hashtag,” “timeline” and “trending topics” so you can use these sources of insight. You’ll also need to understand what it means to follow, like, bookmark, block, DM, @mention, and retweet another user or post. Keeping your account(s) organized needs to be a priority. Two popular third-party tools to help you do that are TweetDeck and Hootsuite. TweetDeck, which is owned by Twitter, is free to use and has a sleek user interface with customizable columns where you can organize lists, notifications, and your feed. You can also track hashtags in separate columns, schedule tweets in advance (something you can’t do on the Twitter website or mobile apps) and add multiple Twitter accounts to manage several users at once. TweetDeck is accessible via web browser. Hootsuite, which lets you manage other social media accounts besides Twitter, operates similarly to TweetDeck, allowing you to schedule your tweets, manage your replies, respond to messages and tweets, and generally automate your account’s management. It is arguably not as sleek or simple as TweetDeck, though, as it uses tabs for each profile you connect to it. Hootsuite offers a free version, or you can use the pro version for $9.99 per month. Create an account. Visit the Twitter homepage and click “sign up.” You’ll be prompted to create a username and Twitter handle, provide your business email and a phone number, and supply your date of birth to confirm that you meet the age requirements to use the service (your birthdate is not publicly available information). Be sure to pick a Twitter handle that clearly represents your business, but you can adjust it later if needed. Verify your account. Once you complete the first step, Twitter will send a verification code to the phone number you provided. Enter that code in the provided space and click “next.” Create a password. As you should when signing up for any account online, make sure that this password is hard to guess and not in use for any of your other accounts. Use a combination of letters, numbers and special characters to make it unique and complex. Complete your profile. Now that you’ve supplied the basics, you’ll be prompted to fill out your profile. You will need these components for a complete business Twitter profile:
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Read More »Upload a profile picture. This is often your company’s logo or, if you’re creating a personal account to use for business purposes, a professional photo of yourself. Upload the picture (approximately 400 by 400 pixels) and adjust if necessary. Write a bio. Describe your business succinctly in this 160-character space. You may wish to include one or two hashtags that are important to your business. Select your interests. Next, you’ll be prompted to select some areas of interest so Twitter can recommend like-minded users for you to follow. You can skip this stage, but it will be helpful to select areas of interest related to your business. For example, if you are opening a Twitter business account for a home renovation company, you may want to select “home improvement” or “interior design” as categories of interest. Choose users to follow from the suggestions. You’ll then receive a list of popular accounts that Twitter recommends you follow. You can skip this step if you already know which accounts you want to follow, but you do want to get started with following other users. If you do take some of Twitter’s suggestions, only select the recommended profiles that relate to your business, rather than people you are personally interested in following who are not relevant to your brand or industry. Tell Twitter if you want to receive notifications. Turn on notifications for now, as this is the best way for you to act and respond to others quickly as your Twitter presence grows. Upload your cover photo and other business information. You have a few more items to provide before your profile is complete. Create a cover photo. Upload an image or custom graphic that represents your business. This could be an original photo or illustration, your tagline, or other branded imagery. The recommended dimensions of this graphic are 1500 by 500 pixels. Add your location and website. Select “edit profile” on your main profile page to supply this information. For the location field, if your company has multiple branches, select the location of your headquarters. Key takeaway: You can create a business profile on Twitter in a few simple steps. You mainly just need to supply your business’s basic information and add some personality and detail to your brand profile. Social media holds value for businesses of any size. It spans multiple demographics and spreads your company’s message. As a business owner, you should carefully consider how Twitter will fit into your overall social media marketing plan.
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