Social Media Means
Social Media Means
Photo: Spoortesh Honey
Twitter's most active users are declining, the company wrote in an internal report, Reuters reported. "Heavy tweeters" create half of Twitter's global revenue but make up less than 10% of users.
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Read More »Top editors give you the stories you want — delivered right to your inbox each weekday. Loading Something is loading. Thanks for signing up! Access your favorite topics in a personalized feed while you're on the go. download the app Email address By clicking ‘Sign up’, you agree to receive marketing emails from Insider as well as other partner offers and accept our Terms of Service and Privacy Policy On the other hand, cryptocurrency and NSFW, or not safe for work, content have been the fastest growing topics of interest in the last two years, per Reuters, citing the internal report. NSFW content typically includes some form of sexual content, nudity, or violence. In response to Insider's queries about Reuters' report, a Twitter spokesperson wrote in a statement: "We regularly conduct research on a wide variety of trends, which evolve based on what's happening in the world." The spokesperson added that the company reached 238 million monetizable daily users in the second quarter of the year. The social-media giant has not released official information on how many English-speaking users are on its platform, nor does it say what percentage of its users are English speakers. However, the US has at least 83.4 million active Twitter users, supplying the most users out of any country, according to DataReportal, citing data collected in July by Singapore-based digital consultancy Kepios. The UK has at least 19.8 million active Twitter users, per DataReportal. Reuters' report comes as billionaire Elon Musk prepares to close his $44 billion deal to purchase Twitter and make it a private company. Musk was given a Friday deadline by a Delaware judge to wrap up the deal. If he fails to do so, he faces a trial that experts say he will likely lose. Musk has repeatedly raised questions about Twitter's true number of active users, citing concerns about bots on the platform that could inflate the social media site's value.
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Read More »Deepika Padukone: The queen of Instagram.
The photo-sharing app, which, for the first time announced the Instagram Awards in India, declared the 'Padmaavat' star as the winner of the 'Most Followed Account' title with 22.4 million followers. Talking about the feat, the 32-year-old said, "Staying connected with my fans and loved ones is extremely important to me! I value the love, support & connection I share with them and I hope I continue to remain true & authentic!" Deepika is followed by Priyanka Chopra with 22 million followers, and Alia Bhatt with 20.8 million followers as on March, 2018. Top Accounts mean these profiles generated the highest number of followers in 2017. Indian Cricket Team Captain, Virat Kohli emerged as the 'Most Engaged Account' with 19.8 million followers as on March 2018. Most Engaged Account means that Kohli's account generated the biggest number of engagements when all likes and comments from the content that he shared in 2017 were aggregated (does not include Stories view and video views). From first looks of new projects, announcements for fans to follow and candid reflections, to fun celebrations with friends and family, celebs are able to connect directly with their fans on social media. (This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)
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