What age are most Snapchat users?

39% of Snapchat's advertising audience is between the ages of 18 and 24. 18 to 24 year olds are the largest age group that use Snapchat, followed by ages 25 to 34 and ages 13 to 17. So if your brand targets Gen Z audiences, Snapchat should definitely be on your radar.

blog.hootsuite.com - 20 Snapchat Demographics That Matter to Marketers in 2022

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As far as social media platforms go, Snapchat is pretty casual. Taking a photo, typing out some text and sending it to a friend can be done in—well—a snap. But that’s social networking. When it comes to marketing on the app, strategy is key. Developing a successful plan for your brand requires knowing a lot about your audience, and that includes which social platforms they use, and how, and why. Snapchat ads have the potential to reach 9% of the world’s population. That’s about 712 million people. But who are they? How old are they? Where do they live? Depending on whether your brand serves cool teens or hip grandparents (or both: see stat #10) you’ll want to do some research on the app before investing your hard-earned dollars on a marketing campaign. Download our Social Trends report to get all the data you need to plan a relevant social strategy and set yourself up for success on social in 2023.

1. Snapchat is the world’s 12th most popular social media platform.

2. Every minute, 2 million snaps are sent.

That’s an awful lot of mirror selfies, dog photos and pictures of people’s foreheads.

3. Snapchat has over 306 million daily active users.

That’s on any average day—a year over year improvement from 2021’s 249 million. 4. 1.4% of internet users ages 16 to 64 call Snapchat their favourite social media app. That might not sound like a lot, but there’s 4.95 billion internet users in total—so 1.4% is plenty (over 69 million).

5. Advertisers on SnapChat have the potential to reach 557.1 million people.

All together, that adds up to 7% of the planet’s entire population. Of those people, 53.8% identify as female and 45.4% identify as male. (But ads are not the only way to do marketing on the platform. Learn more in our guide to using Snapchat for business.) 6. On average, Snapchat users spend 3 hours per month on the platform.

7. Almost 50% of Reddit users also use Snapchat.

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8. 39% of Snapchat’s advertising audience is between the ages of 18 and 24. 18 to 24 year olds are the largest age group that use Snapchat, followed by ages 25 to 34 and ages 13 to 17. So if your brand targets Gen Z audiences, Snapchat should definitely be on your radar.

9. 3.7% of Snapchat’s advertising audience is over the age of 50.

That might make you rethink using the app for advertising if you are targeting older audiences, but…

10. People over the age of 50 represent Snapchat’s fastest growing audience.

According to our October 2021 report, Snapchat usage amongst folks over the age of 50 grew by 25% in less than a year—it’s a community of Snapchatters that is increasing at a faster rate than any other age group. In particular, men over the age of 50 started snapping more. 11. Snapchat has the largest age gap in users compared to other social platforms. According to Pew Research Center, there’s around a 63 year age difference between the youngest and oldest Snapchat users. That’s larger than Instagram’s age gap (58 years) and a lot larger than Facebook’s age gap (20 years).

12. 54% of Gen Z snappers use the app weekly.

In this case, Gen Z refers to folks aged 12 to 17. The stat remained stable over the last two years (while weekly Instagram users went down and weekly TikTok users went up, weekly Snapchat users stayed the same). 13. In 2022, TikTok finally surpassed Snapchat as teenagers’ favourite social media app. 14. But, 84% of teens say they use Snapchat at least once a month.

15. Globally, 52.9% of global Snapchat users identify as female.

And 46.3% identify as male. That’s a pretty equal gender match, meaning that advertising on this messaging app should reach all genders at around the same rate.

16. In the United States, 55.1% of Snapchatters identify as female.

And 44.9% identify as male, which aligns quite closely with the global numbers—but if we’re splitting hairs, the stats for Snapchat skew a little more female in the U.S. compared to the rest of the world. That means female-focused content does well on Snapchat, so consider using the platform if your brand makes products geared towards women.

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17. 29% of American adults who make between $50,000 and $74,999 a year use Snapchat. It’s the highest percentage of all income levels, but Snapchat is actually quite consistent in this area: 25% of folks who make under $30k use Snapchat, 27% of folks who make between $30k and $49,999 use Snapchat and 28% of folks who make over $75k use Snapchat. This means that one income bracket isn’t necessarily better for advertising than any other. (Although it’s fair to say that people in that $75k and up category likely have more cash to throw your way.) 18. 32% of college students (and those who have completed some college) use Snapchat. 19. At 126 million, India is the country with the largest Snapchat advertising audience. The Snapchat user base in India adds up to 11.5% of the country’s total population over 13. Coming in at second place is America with an advertising reach of 107,050,000 people (and notably, a higher stat percentage-wise than India: 38% of Americans can be reached by Snapchat advertising). Then, it’s France with 24.2 million.

20. 28.3% of Snapchat users are located in the Asia-Pacific region.

That makes it the region with the most users compared to the population, followed by North America (20.8% of North Americans use Snapchat) and the Middle East/Africa region (17.8% people use Snapchat). This demographic is projected to grow in the coming years, so consider Snapchat for marketing if you’re targeting that area of the world.

Source: eMarketer

blog.hootsuite.com - 20 Snapchat Demographics That Matter to Marketers in 2022

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