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What age group is Facebook most popular?

between 25 and 34 The largest Facebook audience in 2021 is men aged between 25 and 34, accounting for 19% of total potential reach. Men using Facebook between the ages of 18-24 make up 15%, while female users between the ages of 24-35 are responsible for 13%.

thesocialshepherd.com - 30 Essential Facebook Statistics You Need To Know In 2022

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The world of Facebook Ads is ever-expanding as it grows with every year, and 2022 is no exception. If you want to learn about the current advertising statistics and trends, keep reading below. We all know that Facebook Ads is fundamental to most marketing strategies not just in the UK, but on an international scale - with the capacity to reach the billions we've already discussed. It should come then as no surprise that the vast majority of marketers use the social network as an essential digital marketing platform. A recent study found that the highest global Facebook traffic occurs on Wednesday and Thursday, from 11 a.m. to 2 p.m. It's worth noting, as this is when you may reach your maximum potential to grab your target audience.

By Q3 2019, ad impressions had increased by 37%

As the number of monthly active users has continued to increase, so too have Facebook ad impressions. Alongside this, it was found that the average price per ad has decreased by 6%.

94% of ad revenue is from mobile users

In 2012, Zuckerberg announced "now we really are a mobile company," and that doesn't seem to be changing any time soon. From an estimated 34.35 billion dollars in mobile ads to a predicted 60 billion in 2021, the social platform shows no signs of slowing down in the years to come.

This is a 15.5% increase from last year.

In a recent study, it was found that the industry with the highest CPC is Finance and Insurance, with £2.88, while the industry with the lowest CPC is apparel, at just £0.34. The rise of Facebook Stories is another significant tool to the Facebook franchise, mirroring those seen on social media platforms such as Instagram, Youtube, and Snapchat. In its first 14 months, the platform reached 150 million daily active users and hopes to reach a further percentage of those currently using Facebook. According to Hootsuite, this reach is 72.5% of their total 2.91 billion monthly active users. The largest Facebook audience in 2021 is men aged between 25 and 34, accounting for 19% of total potential reach. Men using Facebook between the ages of 18-24 make up 15%, while female users between the ages of 24-35 are responsible for 13%.

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Are less people using Facebook 2022?

The total number of people that use Facebook each month decreased by roughly 2 million (-0.07%) in the three months leading up to July 2022. These latest figures indicate that roughly 36.8% of all the people on Earth use Facebook today.

datareportal.com - Essential Facebook statistics and trends for 2022 - DataReportal

Facebook had 2.934 billion monthly active users in July 2022,(a) placing it 1st in our ranking of the world’s most ‘active’ social media platforms.(b) The total number of people that use Facebook each month decreased by roughly 2 million (-0.07%) in the three months leading up to July 2022.(a) These latest figures indicate that roughly 36.8% of all the people on Earth use Facebook today.(c) However, because the company limits use of its platform to people aged 13 and above, Facebook’s ‘eligible’ use rate will likely be even higher than these figures suggest.(c)

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