What age is most active on social media?

18 to 29 What age group uses social media the most? According to recent research studying social media usage statistics by age, as of 2021, US adults from 18 to 29 are the biggest users of social media.

oberlo.com - Social Media Usage Statistics by Age - Oberlo

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Given the increasing number of social media users year after year, there’s no question that it should form part of every business’s growth strategy. But before jumping into creating a social media marketing strategy, it’s important to understand the demographics, starting with the amount of social media usage by age.

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What age group uses social media the most?

According to recent research studying social media usage statistics by age, as of 2021, US adults from 18 to 29 are the biggest users of social media. As many as 84% of them say they use at least one social network. This is actually a slight dip from 2019, when social media usage among users of this age group peaked at 90%. In other words, just one in 10 US adults between the ages of 18 and 29 did not use social media. Having this data on what age group uses social media the most isn’t enough. It also helps to know just what networks these different age groups are active on. Recent statistics on social media usage by age show that nearly all (95%) of US adults aged 18 to 29 use the video-sharing platform YouTube. This is followed by Instagram, which is used by 71% of them. Facebook ranks third, with 70%, ahead of Snapchat, with 65%. Incidentally, they also rank among the most popular social media platforms. The data analyzing social media usage by age also shows that the second-largest age group active on social sites is 30 to 49. Eighty-one percent of them use one or more social media platforms. The third-largest age group using social media in the US is adults between 50 and 64, at 73%. The majority of them are frequent users of YouTube and Facebook, both of which are used by more than 70%. Finally, statistics on social media usage by age show that people who use social media the least are 65 and older. Fewer than half of these users (45%) use at least one social network. Those that do prefer Facebook and YouTube, which are frequented by around half of the users in this age group.

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Why do females like social media?

Generally, females use social networking sites to make connections and stay in touch with family or friends. Men, by contrast, use social media to gather the information they need to build influence. Social media helps them perform research, gather relevant contacts and ultimately increase their status.

brandwatch.com - Men vs. Women: Who Is More Active on Social Media? - Brandwatch

The old saying “Men are from Mars, women are from Venus” holds water when it comes to how men and women use social media. Females use social media less than men for business reasons, whereas women use social media to share more personal information than me, revealing more about their personal lives. Women are more vocal, expressive and willing to share. In other words, women are biologically wired for social networking.

At least, that’s according to data compiled by FinancesOnline.com

Sounds cliché, doesn’t it?

While this explains how they use it differently, but do you know who is more active on social media: men or women?

This may seem like an important question, but if the majority of your consumers are predominantly men or women, it will impact which social channels you would need to focus on. Men and women have varying degrees of online activity across different sites. 74% of internet users are using social media, with women (76%) having a slight edge over men (72%). Behind every social media platform stand millions of women – and they certainly seem to love their mobile phones. A Nielsen study shows that women spend nearly 10 minutes social networking through the mobile web, or through apps every day, whereas men spend a little less than 7 minutes. The diversity may not surprise you, but drilling down to a platform-by-platform level might. According to this report from Spredfast, the major platforms have varying degrees in gender splits.