Social Media Means
Photo: George Milton
Best Social Media Posting Apps for 2023: Brandwatch (Formerly Falcon.io) Loomly. Sendible. PromoRepublic. AgoraPulse. Hootsuite. CoSchedule. Sprout Social. More items... •
Friendster. At one point, Friendster was considered the premier social media site.
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For example, a media company may receive $200 for the first 1 million Reels views on a given account, then $100 for every 1 million views after...
Read More »If the social media networks had their way, we would never use social media posting apps. Instead, they would have us signing into each social channel individually, doing all our posting, content management, and social interactions there. Indeed kudos must be given to all these social media apps for doing their best to get around some of the limitations placed on them by Instagram, Facebook, Twitter, and the rest. However, as much as the social networks may prefer us to use their native apps for all our social activities, this can be incredibly difficult and time-consuming if you engage in social media marketing. None include built-in scheduling facilities, and it is not practical for marketers to go online every time that they feel they should make a post. Imagine Jeff Bullas, who averages 96 tweets per day every day, having to go onto Twitter every 15 minutes, 24 hours per day, seven days per week. It would either drive him mad from lack of sleep (and time to do anything else) or require him to pay staff around the clock simply to monitor his Twitter account. Social media marketing apps play a critical role in making bulk social media posting viable. Without them, the industry would never have evolved to the level it is today.
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Read More »5. AgoraPulse AgoraPulse is a fully-featured social media management program. This means that you can use it for considerably more than just a social media posting app. However, its price reflects this, so you are unlikely to use AngoraPulse if you simply want to schedule your social posts. The heart of AgoraPulse is its Inbox. It shows your comments, mentions, conversations, and reviews relating to each of your social accounts. It also includes a social listening function, where firms can keep track of mentions of their brand name. AgoraPulse offers multiple ways to publish content. You can schedule a post by clicking the appropriate time slot in a calendar. It also provides a bulk publish feature, where you import posts from a CSV file, a website using RSS feeds, or as a group of pictures to transform into posts. You can use these to create a queue (dropping new content into your queue as needed). It gives you the ability to take a close look at your fans and followers. You can click on your more active followers, label them however you like, view your past activity with them, and add relevant notes. 4.5 out of 5 stars Agorapulse is a social media management platform stocked full of features for individuals, businesses, and enterprises. Their added listening tool helps users monitor brand mentions. Features include a variety of ways to publish content, reporting, analytics, and more. Ratings Features & Pricing Pros and Cons Ratings Features 4.0 Ease of Use 4.6 Support 4.8 Overall Score 4.5 Features & Pricing Analytics Automated Publishing Contact Management Content Management Conversion Tracking Keyword Filtering Multi-Account Management Post Scheduling Reporting/Analytics Social Media Monitoring Competitive Analysis Scheduling Social Media Calendar Social Media Management Team Workflow & Collaboration Social Media Listening Price starting at: $49 Pros and Cons Easy social media management Simple platform Makes it easy not to double reply etc Lack of post editing features Limited third party integrations Engagement platform can be difficult to use Best for: Mid-sized agencies, mid-sized businesses and some enterprise brands. 4.5 out of 5 stars Agorapulse is a social media management platform stocked full of features for individuals, businesses, and enterprises. Their added listening tool helps users monitor brand mentions. Features include a variety of ways to publish content, reporting, analytics, and more. View 6. Hootsuite Rather than bundling all of its services into a single app, Hootsuite has chosen to create separate apps for different purposes. This means that if you want a social media posting app, without all the additional bells and whistles like social listening and in-depth insight, you can simply sign up to the main Hootsuite app for a reasonable price. The core of Hootsuite is Streams. You set up a tab for each of your social networks on the Streams page. Then, for each social account, you add a series of Streams. Each Stream is a column of information. For instance, if you run a Twitter account, you could create streams for each of your Twitter lists, your Scheduled Posts, Mentions, Twitter Home page, and the list of tweets you make. Hootsuite also includes a unified inbox, showing all your incoming messages across your accounts. Hootsuite includes a variety of ways for you to publish posts, depending on your requirements. One is to click on the big green New Post button at the top of the Streams page that takes you to the Composer page. You can compose your post directly on this page. The composer changes the options it makes available, depending on the social networks to which you’re trying to post. You can also create content on the Publisher screen. Publisher is Hootsuite’s scheduler. If you have already posted or scheduled content, it will show in your Planner. You can create a new post on this screen by clicking the green New Post button, or you can save some time by directly clicking the time for which you want to schedule your post. 4.6 out of 5 stars One of the first platforms designed to streamline social media management, Hootsuite continues to be one of the market leaders. Ratings Features & Pricing Pros and Cons Ratings Features 4.8 Ease of Use 4.8 Reporting 4.3 Overall Score 4.6 Features & Pricing Analytics Automated Publishing Contact Management Content Management Conversion Tracking Customer Targeting Keyword Filtering Multi-Account Management Post Scheduling Brand Tracking Customer Engagement Multi-User Collaboration Reporting/Analytics Social Media Monitoring Price starting at: $49 Pros and Cons Customizable feeds show you all the social posts you need to see—no filler Highly flexible post composer and scheduler, with a bulk option, drastically simplifies the most challenging part of the job Inbox consolidated every message, comment, and mention—you’ll never miss a conversation No demo- or psychographic data for the audience Best for: Small, Medium, and Large Businesses 4.6 out of 5 stars One of the first platforms designed to streamline social media management, Hootsuite continues to be one of the market leaders. View 7. CoSchedule CoSchedule caters to businesses of all sizes. However, it particularly focuses on organizations that run a blog or at least a frequently-changing website. It offers an Editorial Calendar for solopreneurs, bloggers, startups, and small businesses. This blog and social media editorial calendar is a cut-down version of its full product CoSchedule’s Marketing Suite comprises four parts: Content Organizer Work Organizer Social Organizer Asset Organizer There are further add-ons, in the form of an Agency Toolkit and a Marketing Academy. You begin the process of setting up CoSchedule by creating a calendar. You see all of your upcoming blog posts, social posts, email blasts, and other types of content in your calendar. Each distinct marketing activity is a project. You can build, plan, and even execute all of your marketing projects in CoSchedule. With the simple Editorial Calendar, you have two main types of project – blog posts and social posts. If you subscribe to the more advanced Marketing Suite, you can add many more varieties. You can write your blog posts in CoSchedule (or whatever preferred method you use) and then use CoSchedule to create social posts to accompany it. You can also start a social campaign from scratch by selecting the Social Campaign attachment when you set up your project, adding as many social posts as you like across your chosen social networks. CoSchedule also offers Requeue that allows you to select past blog posts to repromote in the future. 4.4 out of 5 stars Plan, organize, and execute all your content marketing tasks in one place with CoSchedule. This all-in-one platform has drag-and-drop calendars to make it easy to collaborate with co-workers and schedule all projects in the same place. Ratings Features & Pricing Pros and Cons Ratings Features 4.8 Ease of Use 4.2 Support 4.3 Overall Score 4.4 Features & Pricing Analytics Automated Publishing Content Management Multi-Account Management Post Scheduling Customer Engagement Multi-User Collaboration Reporting/Analytics Social Media Monitoring Price starting at: $39 Pros and Cons Centralized dashboard and calendar Easy collaboration for teams and clients Project management tools Multiple features Noncompetitive pricing Not enough customization options Slow loading Best for: Professional marketers, marketing teams, and marketing agencies 4.4 out of 5 stars Plan, organize, and execute all your content marketing tasks in one place with CoSchedule. This all-in-one platform has drag-and-drop calendars to make it easy to collaborate with co-workers and schedule all projects in the same place. View 8. Sprout Social Sprout Social is a professional social media management platform. It targets larger organizations with heavy-duty needs. It has a clear and intuitive interface and is logically laid out. It includes a Smart Inbox that collects all your social messages. The Feeds tab shows all your Twitter feeds, Instagram hashtags you, monitor, LinkedIn feeds, and any RSS feeds to which you have subscribed. This brings a vast quantity of content that you can share. You can easily create content for all your social accounts, adding graphics, links, and other material as needed. The calendar shows all your social posts. Being heavy-duty, Sprout Social includes many other features like social listening and advanced analytics. 4.4 out of 5 stars Sprout Social is a popular social media management platform that offers schedule, analytics and engagement tools. Manage your social media from one place with their all-in-one platform and get insights to understand your audience and your KPIs. Data-driven ingiths help businesses improve responsiveness. Ratings Features & Pricing Pros and Cons Ratings Features 4.5 Ease of Use 4.4 Support 4.3 Overall Score 4.4 Features & Pricing Analytics Automated Publishing Contact Management Content Management Conversion Tracking Customer Targeting Keyword Filtering Multi-Account Management Post Scheduling Brand Tracking Reporting/Analytics Social Media Monitoring Price starting at: $249 Pros and Cons Easy to navigate interface User-friendly publishing calendar Robust reporting Competitive analysis features Expensive price tag Support can be slow Lack of native support for some social networks Best for: Brands and organizations of all sizes 4.4 out of 5 stars Sprout Social is a popular social media management platform that offers schedule, analytics and engagement tools. Manage your social media from one place with their all-in-one platform and get insights to understand your audience and your KPIs. Data-driven ingiths help businesses improve responsiveness. View
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Read More »9. Buffer Like Hootsuite, Buffer splits its product into components. Its core app is Buffer Publish, where you create and schedule your posts. If you have higher needs, you could consider subscribing to Buffer Reply (their engagement tool), or Buffer Analyze (their detailed reporting tool). Once you hook up your social accounts, you can easily create new posts within the app. The higher plans also make it extremely easy to add content from other sources, such as your favorite blog. Your options on the free plan are limited, but you can create (and schedule) up to ten posts. Buffer’s capabilities improve once you opt for a paid plan, however. They give you a great deal of flexibility when it comes to creating posting schedules (which are essential for the buffer to work). You set a publishing schedule for each of your social accounts. You can click on any posting time to edit or delete it. You can add any relevant text, images, videos, and links. Once you’ve written your post, you can schedule it for a set time or add it to your queue. 4.4 out of 5 stars Buffer is one of the most popular social media scheduling platforms. This software helps drive engagement and traffic on social media with the help of their scheduling, engagement, and analytics tools. Ratings Features & Pricing Pros and Cons Ratings Features 4.0 Ease of Use 4.6 Support 4.5 Overall Score 4.4 Features & Pricing Automated Publishing Content Management Multi-Account Management Post Scheduling Reporting/Analytics Price starting at: $5 Pros and Cons Simple cross-posting Straightforward calendar view Integrates with almost every social platform Buffer Analyze may be too basic for some Buffer may glitch with Instagram Arbitrary character limits for Facebook, Twitter Pay-as-you-go packaging Best for: Publishers, mid-stage startup teams, non-profits, higher education, sports teams, e-commerce, solopreneurs, businesse 4.4 out of 5 stars Buffer is one of the most popular social media scheduling platforms. This software helps drive engagement and traffic on social media with the help of their scheduling, engagement, and analytics tools. View 10. SocialPilot The management of accounts on SocialPilot is done cleanly and efficiently, as you can organize each account into relevant groups. Social Pilot makes short work of scheduling, queuing, editing, and sharing all your content. There’s even a content curation feature where you can search for relevant content by keywords. When you find something appropriate, you can post, queue, or schedule it right there. It includes a robust analytics module that gives insights into post-performance that dive deeper than the standard follower, reach, and engagement metrics. 4.2 out of 5 stars SocialPilot centralizes your social media management to help improve efficiency. The tool features automated post schedule, marketing tools, and other unique features to propel your social strategy. Ratings Features & Pricing Pros and Cons Ratings Features 3.6 Ease of Use 4.4 Support 4.5 Overall Score 4.2 Features & Pricing Analytics Automated Publishing Content Management Conversion Tracking Multi-Account Management Post Scheduling Price starting at: $25 Pros and Cons Extensive focus on automation Easy-to-navigate dashboard Simple search features for past content Integrations with almost every social platform Must edit the same post for each channel individually Outdated interface Lacks advanced features Tagging only works for business pages Best for: Digital marketing agencies and SMBs 4.2 out of 5 stars SocialPilot centralizes your social media management to help improve efficiency. The tool features automated post schedule, marketing tools, and other unique features to propel your social strategy. View 11. Meet Edgar Technically, this social media posting app is called Edgar. When we come to use it, we “Meet Edgar.” Meet Edgar has a single plan that allows you to connect to 25 social profiles You can use Meet Edgar to schedule different categories of posts across your social networks. Once you connect your social accounts to Edgar, you create a weekly recurring schedule. You can decide on the category of post you wish to share in any slot, or you can tell Edgar to select posts randomly. You can either create a post at a time or import content by an RSS feed. Once you approve enough content, Edgar creates a queue for the next two weeks. It matches your queue to your schedule and categories. 4.4 out of 5 stars This cloud-based social media management platform helps users manage multiple social acocunts in one platform. MeetEdgar specializes in recycling evergreen posts and content. Features include automation, a stacked content library, image and video support, email updates, link tracking and more. Ratings Features & Pricing Pros and Cons Ratings Features 4.2 Ease of Use 4.4 Support 4.6 Overall Score 4.4 Features & Pricing Automated Publishing Contact Management Multi-Account Management Post Scheduling Multi-User Collaboration Price starting at: $29.99 Pros and Cons Easy post recycling options "Best time to publish" feature Expensive price points User interface can be difficult to use Lack of platform integration Best for: Businesses of all sizes 4.4 out of 5 stars This cloud-based social media management platform helps users manage multiple social acocunts in one platform. MeetEdgar specializes in recycling evergreen posts and content. Features include automation, a stacked content library, image and video support, email updates, link tracking and more. View
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