What are 5 don'ts on social media?

B) 15 Social Media Don'ts Don't Project yourself Needy. ... Don't ever go for Spamming. ... Don't Over-share your Content. ... Don't use Poor Grammar and Spelling. ... DON'T CREATE POSTS IN ALL CAPS. ... Don't excessively use Hashtags. ... Don't Share the Same Message Repeatedly. ... Don't excessively depend upon Auto DMs. More items...

digitalvidya.com - 30 Social Media Do's And Don'ts - Digital Vidya

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In today’s time, when Social Media is omnipresent, effective presence on Social Networks can easily turn out to be highly productive. From advertising to lead generation to conversions, businesses can easily multifold their returns via Social Channels, and in the same very manner, candidates can impress hiring managers, and get the best-suited jobs. As per Careerbuilder.com, around 70% employers check social media to analyze if a candidate conducts himself or herself professionally well on Social Networks- And that is why paying proper heed upon the Social Media Do’s and Don’ts is very important to productively use this highly fruitful platform. Achieving success via Social Networks is directly proportional to the right implications of do’s and don’ts of Social Media Etiquette. When it comes to do’s and don’ts in social media, it is very important to adeptly understand how these tips will work in positively optimizing your social presence.

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To meet that goal, here are 30 Social Media Do’s and Don’ts that will help you skip out on those pitfalls that may impede your growth, so let us dig deep into those-

30 Social Media Do’s & Don’ts

A) 15 Social Media Do’s

1. Do have Complete and Active Social Profiles

Most of Social Media Do’s and Don’ts Guides suggest everyone to do have complete and active Social profiles on those networks that are best fit for their businesses, as this ensures the needed engagement Partially completed profiles are not considered credible. It is advisable to choose a name or handle that easily describes you. It is very important to thoughtfully fill out all the profile information. Using logos and providing impactful portrait of your personality will ensure better credibility and result-driven recognition

2. Be Consistent with your Business Profiles

When you create a Social profile to ensure some kind of conversion, being consistent with the types of content you share is one thing that Social Media Do’s and Don’ts Guides always suggest If you run a business page and share your personal incident that is irrelevant to your business then that would make your page insignificant in front of your target audiences

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3. Be Unique and Engaging with your Sharing

Your branding is directly proportional to the content you share and that is why it is very important to ensure a representation of you and/or your business that translates your uniqueness and expertise in the most convincing way possible You should be proud of who you are and what your business talks about, as this adds credibility to your brand voice and creates a ground for healthy discussion on the related Social Channels

4. Do Make Relationships

When it comes to Social Media Do’s and Don’ts, one of the most important do’s is using Social Media to nurture existing relationships and simultaneously build new ones as well To make an effective relationship, knowing how often you should engage with your target audiences is very important. Using Social Media tools that automate updates to clients’ social media accounts would be very helpful in this

5. Do Prioritize Your Networks

Trying every available or new social network is strictly ruled out by Social Media Do’s and Don’ts Guide. You should focus on those networks that are best fit for your business and target audiences accordingly

6. Regularly Interact with Your Audience

Regular interaction via helpful content is useful, plus, regular interaction with your followers is always fruitful. If you see a question or comment that you can respond, you should send the person a friendly reply You can ask your connections and friends for recommendations. Making connection online as you do in your regular life is very important to ensure success via social media marketing

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Here’s an example of a tweet to Coca-Cola that is responded by company

7. Do Entertain and Inform your Audience

Your Social Media posts should be more directed towards entertaining and informing your audience than selling the product and service Social Media Do’s and Don’ts Guides suggest 80/20 rule in which 80 percent of the content of your post should be informative and entertaining and only 20% of it should be salesy

8. Use Right Content on Right Network

Each type of social media network has its own specific kinds of audiences and comprehending this and creating content as per the particular Social network is very important

9. Be Visually Appealing

In case your business relies heavily on visuals then offering visual engagement on social media platforms is considered highly beneficial

10. Maintain an Identity across all Networks

Having a brand identity across all social networks is very important that you need to pay heed to when sharing content on different networks You should try to establish a clear vision of your brand and then translate the same via different posts on all the networks. You can opt for same profile picture, color scheme or business name to make your business easily recognizable

11. Be Generous, Give Credit and Think before Tagging

Attributing authors while using their piece is considered an important practise that boosts your credibility. This can also help you make new connections as well Tagging should be done only if you are allowed to tag those people and that is why you should try to ask permission before you do it. Unwanted tagging can negatively impact your brand image and cost you some friends and followers

12. Try New Ideas, Have Fun and Be Selective

Using new ideas and being creative not only help you have fun but also aid you to make your posts engaging and viral. You should opt for different types of content and try to keep your messages conversational When making connection and friends, it is advisable to be selective and should not connect or accept to every request that comes your way

13. Always posses Good Behavior

Possessing good behavior and not being offensive or aggressive in your approach is very important to have productive fan base on your Social networks Incorporating good online behavior makes your business available to the audiences of all age group Using social media is the one of the most profitable ways to do promotion but using it right is must. When you create an account for business, it is always advisable to create a new personal account, as this will help you grow traffic organically For some kinds of businesses, occasional online interaction is considered good enough, but for some of the others, Social media should just be the first point of contact You should utilize your social connections for scheduling group outings and other possible face-to-face interactions, as this helps in making relationships more stronger and productive

B) 15 Social Media Don’ts

1. Don’t Project yourself Needy

Being creative and share-worthy to accomplish those tasks is something that Social Media Do’s and Don’ts Guides suggest. This will help you earn your followers

2. Don’t ever go for Spamming

Don’t ever forcefully attempt to target those audiences (who are not there for your kind of business) just for the sake of increasing number of followers Joining groups and posting the same promotional messages in all of them and then leaving those groups are considered as Don’ts by all of the Social Media Do’s and Don’ts guides

3. Don’t Over-share your Content

Going for the right frequency when sharing the post on social networks is very important, as over sharing of content sometimes increase the unfollow and unsubscribes

4. Don’t use Poor Grammar and Spelling

Making grammar mistakes and spelling errors reduce your credibility

To avoid such mistakes, it is advisable to create your social media updates in a document or spreadsheet and proofread them before posting on Social Networks

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5. DON’T CREATE POSTS IN ALL CAPS

Posting in CAPS is highly avoidable, suggests Social Media Do’s and Don’ts Guides, as it sometimes seems offensive Using CAPS in the post not only becomes visually abrupt but it also showcases that you are not happy about something Do not use #hashtags with every word of a sentence. Excessive use of #Hashtags is also one of the most irritating Social Media practices that you ought to avoid Using appropriate hashtags connects your post to other related posts on that topic and it should be used for this purpose only, and not for letting your post look fancy with that hashtag Sharing the same message, again and again, is lazy and in poor taste that negatively impacts your Social Media Presence

8. Don’t excessively depend upon Auto DMs

Excessive dependence on Auto DMs i.e. Direct Message is not a prudent practice You should never send every new follower an Automate DM, but using it for a one-on-one conversation with a follower, is considered the best option

9. Don’t Automate Same Content across all Networks

Using tools to automate marketing is useful but using the same content across all your social channels via Automated tools is not advisable at all The voice of the message should match the network and that is why Social Media Do’s and Don’ts Guides suggest using an original message for each Social Network

10. Don’t go for Numbers of Followers

We all know that going for quality is a way better than quantity and the same applies to Social Media Marketing You should never let yourself get caught up in the numbers game, as in the process of having more number of followers you may add up spam accounts

11. Don’t ever be Fake

You should never use Social media is as a smoke-screen to hide behind, as it can never be fruitful It will also be quite exhausting to keep up with your fake appearances

12. Don’t share Sadness

Depressing or sad posts would not help you appreciate any fruitful conversions

Sharing posts that empower, inspire, inform and entertain audiences is something that you should practice When you are on Social Media, it is very important that you do not believe whatever you read For stamping your approval on any content, you should always cross check the authenticity of the source of a particular information

14. Don’t dedicate all your time on Social Networks

Hopping on Social Channels for a few minutes is good and it will for sure be productive but scrolling for an hour without doing anything productive is nothing but a waste of time You should invest your time in other important tasks as well that can help you develop productive relationships

15. Don’t Project yourself as a know-it-all

Projecting yourself as Know-all sometimes turns into an arrogance that impedes your positive projection Being a know-it-all in your comments, posts and messages is a strict no according to most of the Social Media Do’s and Don’ts Guides

Time to Wrap Up!

On the concluding note, I hope you would have understood the importance of different do’s and don’ts of Social Media Etiquette. Incorporating these practices into your Social media marketing and management will for sure help you boost your online presence in the most productive way possible. Enrolling in the Social Media Marketing Course will guide you understand the idiosyncrasies of different social networks and utilize them for your advantages. What else would you like to suggest as do’s and don’ts in Social Media? – Share your thoughts in comments.

digitalvidya.com - 30 Social Media Do's And Don'ts - Digital Vidya

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