Social Media Means
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What are 2 positives of social media?

Social media may provide individuals with a platform that overcomes barriers of distance and time, allowing them to connect and reconnect with others and thereby expand and strengthen their in-person networks and interactions.

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January 6, 2020—Mesfin Awoke Bekalu, research scientist in the Lee Kum Sheung Center for Health and Happiness at Harvard T.H. Chan School of Public Health, discusses a new study he co-authored on associations between social media use and mental health and well-being.

What is healthy vs. potentially problematic social media use?

Our study has brought preliminary evidence to answer this question. Using a nationally representative sample, we assessed the association of two dimensions of social media use—how much it’s routinely used and how emotionally connected users are to the platforms—with three health-related outcomes: social well-being, positive mental health, and self-rated health. We found that routine social media use—for example, using social media as part of everyday routine and responding to content that others share—is positively associated with all three health outcomes. Emotional connection to social media—for example, checking apps excessively out of fear of missing out, being disappointed about or feeling disconnected from friends when not logged into social media—is negatively associated with all three outcomes. In more general terms, these findings suggest that as long as we are mindful users, routine use may not in itself be a problem. Indeed, it could be beneficial. For those with unhealthy social media use, behavioral interventions may help. For example, programs that develop “effortful control” skills—the ability to self-regulate behavior—have been widely shown to be useful in dealing with problematic Internet and social media use.

We’re used to hearing that social media use is harmful to mental health and well-being, particularly for young people. Did it surprise you to find that it can have positive effects?

The findings go against what some might expect, which is intriguing. We know that having a strong social network is associated with positive mental health and well-being. Routine social media use may compensate for diminishing face-to-face social interactions in people’s busy lives. Social media may provide individuals with a platform that overcomes barriers of distance and time, allowing them to connect and reconnect with others and thereby expand and strengthen their in-person networks and interactions. Indeed, there is some empirical evidence supporting this. On the other hand, a growing body of research has demonstrated that social media use is negatively associated with mental health and well-being, particularly among young people—for example, it may contribute to increased risk of depression and anxiety symptoms. Our findings suggest that the ways that people are using social media may have more of an impact on their mental health and well-being than just the frequency and duration of their use.

What disparities did you find in the ways that social media use benefits and harms certain populations? What concerns does this raise?

My co-authors Rachel McCloud, Vish Viswanath, and I found that the benefits and harms associated with social media use varied across demographic, socioeconomic, and racial population sub-groups. Specifically, while the benefits were generally associated with younger age, better education, and being white, the harms were associated with older age, less education, and being a racial minority. Indeed, these findings are consistent with the body of work on communication inequalities and health disparities that our lab, the Viswanath lab, has documented over the past 15 or so years. We know that education, income, race, and ethnicity influence people’s access to, and ability to act on, health information from media, including the Internet. The concern is that social media may perpetuate those differences.

— Amy Roeder

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Why do introverts hate public speaking?

Public speaking is particularly difficult for introverts because it focuses everyone's attention on the person speaking. “Self-promotion appears unseemly and it strikes [introverts] as crass,” Cain says. When she gave her first TED Talks, Cain says she was outside of her comfort level.

If you identify as an introvert, public speaking can seem like a daunting task. In fact, it's tiring and emotionally laborious to express a personality that isn't yours, says Susan Cain, the best-selling author of "Quiet: The Power of Introverts in a World That Can't Stop Talking." But even introverts can become comfortable with public speaking if they continually practice, she tells CNBC Make It. Although she is a self-proclaimed introvert, Cain speaks at numerous events. One of her most popular speeches is her 2012 TED Talks presentation, titled "The Power of Introverts." During her talk, which received over 17 million views online, the author discusses the many talents and abilities introverts possess. Cain says that as an introvert living in an extrovert-friendly world, it can start to take an emotional toll on you. "You start to lose face in who you are," says Cain, "because your actual preference on how to be in this world is seen as illegitimate." Still she says that there are times when introverts should step outside of their comfort zone and act out of character — notably, when they need to take on a leadership role. She uses herself as an example. Although she now gives dozens of speeches every year, she was terrified of public speaking for a long time. She eventually became comfortable with having all eyes on her by working on it over time. "The key for a leader is to practice in very small doses," says Cain. "Practice over and over to small and supportive groups."

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