What are digital marketing tools?

These include everything from social media platforms like Facebook and Instagram to analytics tools like Google Analytics. Allowing marketers to create, test and measure the performance of their campaigns, digital marketing tools ensure that marketers can launch and test campaigns quickly and effectively.

wayup.com - Top 5 Tools for Digital Marketing | Career Advice & Interview Tips

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When it comes to digital marketing, few things are as important as the tools digital marketers rely on to get their jobs done. These include everything from social media platforms like Facebook and Instagram to analytics tools like Google Analytics. Allowing marketers to create, test and measure the performance of their campaigns, digital marketing tools ensure that marketers can launch and test campaigns quickly and effectively.

Here are the five common digital marketing tools.

1. Social media platforms

A common part of any integrated marketing strategy, social media platforms like Facebook, Instagram and Snapchat are a great way for marketers to engage with their audiences and generate buzz around their brand. In addition to the standard features these platforms offer, there are also some features that are designed specifically for marketing. These include Facebook Ads Manager, which allows marketers to run ads and track ad performance. As an added bonus, social media management tools like Buffer and Hootsuite also integrate well with these platforms, making it easy to schedule social posts and measure engagement.

2. Design tools

Another key part of digital marketing is design and this is especially common when it comes to creating ads and content like social media posts and blog posts. Because digital marketing is such a design heavy field, doing it effectively wouldn’t be possible without design tools like Canva and Photoshop, programs that allow those without extensive graphic design skills to add dynamic images to their content.

3. Analytics tools

Another set of helpful tools for digital marketers are analytics tools. These include everything from Google Analytics (designed to track stats for web traffic to a particular site) to social media analytics tools like Facebook Insights and Twitter Analytics which provide metrics related to engagement and help marketers optimize their campaigns. For measuring stats on the backend of a site (particularly related to conversions, sales and user demographics), there are also tools like Periscope that track user data, site searches and conversion metrics.

4. Content marketing tools

For marketers who are more focused on content marketing, tools like CoSchedule and Hubspot are a big help when it comes to content creation and curation. They can help marketers identify content opportunities and craft engaging blog and social media posts that will resonate with their audience. And since Buffer also offers the ability to see what fans are talking about on social media, that content is almost guaranteed to be impactful and to generate attention for a specific event or news story.

5. Email marketing tools

The final set of tools in a digital marketer’s toolbox are email marketing marketing tools. These help marketers create email campaigns that amplify their content and encourage their users to become more engaged with their brand — taking additional steps like signing up for events and buying products. Common email marketing tools include email marketing platforms like MailChimp and Iterable which allow marketers to build email lists and automate their email campaigns. These platforms also provide analytics for every email campaign, making testing and optimization quick and easy. Working in digital marketing involves a unique blend of passion, strategy and media savvy. In order to maximize the impact of your various campaigns, it helps to have the best tools at your disposal.

Next, get more career tips for internships and entry-level jobs such as Career Opportunities for Marketing Majors and find answers to common interview questions such as What Other Companies Are You Interviewing With?

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lumapps.com - 10 Essential Tools to Support Your Digital Transformation - LumApps

Digital transformation has been going on for many years. However, many companies fail to effectively use the digital tools at their disposal or take the necessary steps to see results. Being late to the digital game can pose real problems. The OECD states that digital maturity goes hand in hand with performance. For example, countries that have successfully implemented digital transformation initiatives and continue to innovate, such as the United Kingdom, are three times more efficient and productive than others. Companies still fear digitalization even though they realize how essential it is for their business. Sometimes it’s because they lack the necessary internal resources or because they don’t consider digital tools a priority expense. Companies that have gone digital can confirm this. Using high-performing and innovative digital tools have many advantages, including, but not limited to:

time optimization;

faster time to market;

increased return on investment;

improved internal and external communication;

information centralization;

enhanced employee experience;

boost digital adoption;

customer retention and new sales.

Be the master of your future by improving your digital workplace. To help you take the next step in your transformation, we’ve gathered and evaluated 10 critical digital transformation tools that are available on the market today. Embrace the benefits of these tools and you’ll no longer consider them as an expense. In fact, each digital tool can be a long-term investment that will allow you to stay ahead of your competitors and improve the sustainability of your business.

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