What are digital media platforms?

Digital media platforms include your website, social media channels, blogs, videos, etc. If you optimize your owned media for SEO, your business will show when prospective clients search for topics relevant to what you offer. The more owned digital media you create, the more visible your business becomes.

digitallogic.co - What is Digital Media? - Digital Logic

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The digital age connects people in ways that were never possible before. Because 7 out of 10 Americans are on social media, individuals may maintain friendships across different time zones, regardless of the distance between. 79% share life milestones with their friends and family on social media.

What does this have to do with your business, though?

Special moments share one thing in common: they’re all highly emotional.

While all brands may not have a product or service that naturally lends itself to this narrative, all businesses can find a way to create a space for themselves within these special shared moments. The goal is to have your brand shared with these milestones. This is a good way to slingshot your social media presence, thus boosting brand recognition.

Social Media and Brand Recognition

Some of the motivation can stem from incentives, such as discounts. But, some of your customers may choose to share your brand because it aligns with his or her specific beliefs, allowing them to take a more public stance on values and issues. Furthermore, when consumers mention a brand in their social media posts about life milestones: 45% want the brand to engage in return by liking or commenting on their content,

45% hope for a discount, and

30% want the brand to share his or her post.

Consumers realize that brands often encourage and share content from their customers, and having your post shared by a brand is an exciting motivation to mention a brand, especially when experiencing a milestone or other significant event. As social media’s role in our day-to-day life continues to grow, so do the opportunities for businesses to connect to consumers. Whether it’s asking their peers for recommendations, or praising one of their “holy grail” products, this generation has already started the bandwagon for recognizing and sharing the role that their favorite brands play in their lives, including major life milestones. If your business can assess and tap into the emotions behind your audience’s behavior, you’ll better your chance of connecting and turning your audience into not only lifelong customers but also advocates for your brand.

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What is social media theory?

Social media theory: strategy The model for social media strategy development is built on the three contributing factors; the social media goals, the brand and the audience. There is, of course, a number of factors determining and ways of deriving all three of these component parts.

jcsocialmedia.com - Social Media Theory | Content and Strategy

Relatively speaking, social media is still a new field in the world of marketing. Because of this, there is still a limited amount of theory on the subject; in a more academic sense, at least. Given the amount of time and resources the modern-day business is spending on platforms like Facebook, Twitter, and LinkedIn, you’d expect them to be using some kind of social media marketing theory, to provide them with some direction. The thing is, social media has developed so quickly, the theory has simply not been developed quickly enough. We can, of course, scrape a lot of data from social media activity and we can analyse it all day long. It gives us some insight into how businesses might shape their strategy to maximise engagement but what about the human side of social media? After all, that’s what makes it so unique as a marketing tool. What about the more subjective elements? Arguably this kind of analysis is more valuable to marketers.

Social media theory

We’ve developed a number of models which help to explain and define what people say and do online. This post highlights some of the key concepts explored in “#Winning at Social Media” and some of our related blogs here on the site. Note that in this piece, we’re not focussing on the theory of how and why humans use social media. There is a lot of material available that looks at why consumers have an addictive relationship with social media and the overall psychology of social media use. We’re going to focus on the business and marketing side.

This is a taster of some of the fundamental models.

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