Social Media Means
Social Media Means
Photo: Kamaji Ogino
Fake followers are profiles on social media that are only created to follow other profiles for boosting their number of followers. The fake profiles don't belong to a real person, but they make it seem that this profile has a lot of influence.
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Read More »Fake followers are profiles on social media that are only created to follow other profiles for boosting their number of followers. The fake profiles don’t belong to a real person, but they make it seem that this profile has a lot of influence. The users applying these kinds of immoral actions think that more is always better. However, brands have found out about these activities and discovered that profiles with a lot of followers don’t necessarily have a high engagement rate, that is, interactions such as likes, shares, comments, etc. As mentioned before, fake profiles are created for the sole purpose of following other profiles and thus increasing their number of followers. Also, they don’t maintain these profiles afterward. Therefore, having fake followers is useless, since the interaction will be low and your posts won’t reach all of your followers.
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Read More »Interaction and participation with other users: People with a large number of followers usually follow a lot of their friends, with whom they interact through comments and likes. In general, if a person doesn’t interact with other users and has a huge list of followers, it may be an indication that those followers are fake. Quality of profile content: Sometimes, the content is not very useful or relevant, but still the profile has a lot of followers. This can raise suspicion because usually, a person who has many followers takes care of how, how much, and what he or she posts., and of whom people love viewing content. The proportion of followers and following: Fake profiles usually follow a large number of people, but have none or few followers. Scarce content: Fake profiles, in general, don’t have photos, have few publications and poor information in their bios. Still, they have many followers. In SocialPubli, we take these criteria into account to be able to detect fake followers among the influencers that register on our platform, so that there is no irregularity within the accounts participating in our campaigns. Due to this “black market” of fake followers, there are tools and programs to detect fake bots for different social networks. Some examples are:
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