Social Media Means
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Examples of primary groups are families, friends, peers, neighbors, classmates, sororities, fraternities, and church members. These groups are marked by primary relationships in which communication is informal.
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Read More »A social group is a collection of people who interact with each other and share similar characteristics and a sense of unity. A social category is a collection of people who do not interact but who share similar characteristics. For example, women, men, the elderly, and high school students all constitute social categories. A social category can become a social group when the members in the category interact with each other and identify themselves as members of the group. In contrast, a social aggregate is a collection of people who are in the same place, but who do not interact or share characteristics. Psychologists Muzafer and Carolyn Sherif, in a classic experiment in the 1950s, divided a group of 12‐year‐old white, middle‐class boys at a summer camp into the “Eagles” and the “Rattlers.” At first, when the boys did not know one another, they formed a common social category as summer campers. But as time passed and they began to consider themselves to be either Eagles or Rattlers, these 12‐year‐old boys formed two distinct social groups.
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Read More »In contrast, secondary groups are those in which individuals do not interact much. Members of secondary groups are less personal or emotional than those of primary groups. These groups are marked by secondary relationships in which communication is formal. Members of secondary groups may not know each other or have much face‐to‐face interaction. They tend to relate to others only in particular roles and for practical reasons. An example of a secondary relationship is that of a stockbroker and her clients. The stockbroker likely relates to her clients in terms of business only. She probably will not socialize with her clients or hug them. Primary relationships are most common in small and traditional societies, while secondary relationships are the norm in large and industrial societies. Because secondary relationships often result in loneliness and isolation, some members of society may attempt to create primary relationships through singles' groups, dating services, church groups, and communes, to name a few. This does not mean, however, that secondary relationships are bad. For most Americans, time and other commitments limit the number of possible primary relationships. Further, acquaintances and friendships can easily spring forth from secondary relationships.
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Read More »The pressure to conform is even stronger among people who are not strangers. During group‐think, members of a cohesive group endorse a single explanation or answer, usually at the expense of ignoring reality. The group does not tolerate dissenting opinions, seeing them as signs of disloyalty to the group. So members with doubts and alternate ideas do not speak out or contradict the leader of the group, especially when the leader is strong‐willed. Group‐think decisions often prove disastrous, as when President Kennedy and his top advisors endorsed the CIA's decision to invade Cuba. In short, collective decisions tend to be more effective when members disagree while considering additional possibilities. Two types of leaders normally emerge from small groups. Expressive leaders are affiliation motivated. That is, they maintain warm, friendly relationships. They show concern for members' feelings and group cohesion and harmony, and they work to ensure that everyone stays satisfied and happy. Expressive leaders tend to prefer a cooperative style of management. Instrumental leaders, on the other hand, are achievement motivated. That is, they are interested in achieving goals. These leaders tend to prefer a directive style of management. Hence, they often make good managers because they “get the job done.” However, they can annoy and irritate those under their supervision.
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