Social Media Means
Social Media Means
Photo: Thirdman
In contrast to other marketing models, the 7 Cs Compass Model considers both the marketing strategies as well as the segment to which the strategies are being targeted. The seven Cs are Corporation, Commodity, Cost, Communication, Channel, Consumer and Circumstances.
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Read More »Broadly speaking, the seven Cs are the seven factors that need to be considered when determining what about the organization either needs to be modified to improve market performance or maintained in order to preserve market position. The 7 Cs of the 7 Cs Compass Model incude: Corporation: This is the company model itself, which is either a for-profit or non-profit organization. In addition, the organization needs to consider who are its competitors within the industry and how the other Cs in this model compare to what they do. The 7 Cs Model emphasizes the importance of aligning marketing strategies with the broader goals of the organization. Commodity: The product or service the company sells to its clientele. Cost: How much it costs to create the product or service, in addition to how much it is sold for, the cost of the materials or resources used to create it and the cost to advertise and market it. Communication: The manner in which the product or service is marketed to the customer. This includes how it is advertised, sales promotions, and how much it is talked about in the community. Communication also refers to how efficiently and respectfully individuals within the organization speak with one another and how clearly information is transmitted from one person to the next. Channel: The paths through which the product or service is distributed to the customer. Consumer: The needs and desires of the customer as well as what kinds of educational materials they will need to be able to use the product or service, the type of warranty that is included, how safe the product production process is and how safe the product is to use. In order to improve their market position, the organization might consider offering additional product features to meet customer needs. Circumstances: External conditions that might have an effect on organizational functions or employees but are outside the control of any organizational member. These include the national and international environment (politics, policies, ethics, etc.), the weather, the economy, and social and cultural norms. Encapsulated within the 7 Cs Compass Model is the Four Cs, which include customer focused success factors. These are commodity, cost, communication and channel. Notably, the Four C’s are the more customer-centric version of the Four P’s supply side model (i.e., product, price, place and promotion).
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Read More »No, being a social media manager isn't a hard job. While being a social media manager isn't necessarily a demanding or tough job, it requires a specific set of skills and someone motivated by their work. As a social media manager, you are responsible for the company's media presence.
No, being a social media manager isn't a hard job. While being a social media manager isn't necessarily a demanding or tough job, it requires a specific set of skills and someone motivated by their work. As a social media manager, you are responsible for the company's media presence. This means that every photo, sentence, and customer interaction comes directly through you, and it is your responsibility to make the company look its best during those interactions. As the social media manager, you are assuming the role of the brand's voice. Every post you make, word you write, and action you take can directly affect the income and engagement with the company, both positively or negatively. While this seems like a difficult task, the work can be extremely fulfilling as long as you have the practice and basic marketing experience. Since your actions are directly linked to a company's social presence, you can see your hard work pay off in real-time with customer feedback. The hardest part of being a social media manager is usually landing contracts, but once you find a position or campaign for a company, the work can become rather routine. Social media managers will hand-craft and perfect each social media post to maximize customer interaction and accuracy and promote important news such as new products or upcoming sales. A company's social media presence is its storefront and greeter in the digital age. A good social media manager takes excitement in the different social changes and uses them to their advantage to catch on to the latest trends to maximize positive attention and sales for the brand.
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