Photo: Alena Darmel

What are the 5 C's of marketing analysis?

The 5Cs are Company, Collaborators, Customers, Competitors, and Context.

corporatefinanceinstitute.com - Learn How to Perform a 5C Marketing Analysis - Corporate Finance Institute

What are the 5 career pathways in marketing?

Not surprisingly, the terms people most frequently associate with the marketing career path roles are sales, branding, product promotion, market...

Last updated Apr 24, 2021

Which country made TikTok?

China TikTok, known as Douyin in its home market, was launched in China in September 2016. It quickly started to gain traction in China and parent...

Last updated Apr 26, 2021

Promotion

5C Analysis A marketing framework for analyzing a company's operating environment Written by CFI Team Updated December 1, 2022

What is the 5C Analysis?

5C Analysis is a marketing framework to analyze the environment in which a company operates. It can provide insight into the key drivers of success, as well as the risk exposure to various environmental factors. The 5Cs are Company, Collaborators, Customers, Competitors, and Context.

Company

When analyzing a company using the 5C marketing framework, the key issue is to identify the Sustainable Competitive Advantage that belongs to the focal company. It can be in the form of brand equity, economies of scale, technological development, etc. To identify if the focal company has a sustainable competitive advantage, the VRIO (Variable Rare Imitable Organized) model can be utilized to distinguish if a company’s assets offer a temporary or sustainable advantage.

Collaborators

Collaborators are entities that allow or enhance a company’s ability to provide its particular good or service in the way that it does. This factor primarily revolves around a company’s supply chain, that ranges from spot contracts up to quasi-vertical integration. The direction of integration can only be upstream, as downstream collaborators are more specifically defined as customers in the 5C Analysis framework.

Customers

The group of potential customers a company can reach with its products or services can be broken down into three main sizes: Total Available Market, Serviceable Available Market, and the Serviceable Obtainable Market. The market segments may be further segmented through demographics, psychographics, geography, and other distinguishing factors. The Total Available Market (TAM) is the most generalized customer segment that includes every possible customer that demands a particular product or service. The Serviceable Available Market (SAM) would be a subset of the TAM that is categorized by the potential use of a company’s product or service. The Serviceable Obtainable Market (SOM) sub-segment of the market is the narrowest definition that specifies the segment of a market that a company could realistically aim to capture.

Competitors

Competition can be found in the form of other companies operating in the same industry as the focal company. To determine the industry, industry classification systems such as the North American Industry Classification System exist to provide a standardized method of defining an industry. One common metric to identify players of interest is to examine their market share within the industry. It is typically stated through the concentration ratio CR 4 , which shows the percentage of the market share held by the four largest firms in the industry. Note, however, that industry classification systems may not provide a sufficiently thorough industry definition for certain companies. This can occur because a firm may operate across multiple industries or it may serve a niche market that differs from the traditional industry definition.

Context

The context in which a business operates is most often analyzed with the use of PESTEL analysis. It provides coverage into the areas that may affect a business, but where the business exercises either no or limited control. Changes to contextual factors may impact the industry as a whole rather than a particular company. As such, an advantage experienced by such changes may not translate into a competitive advantage for the focal company or vice versa. Thank you for reading this guide to performing 5C Analysis. To help you keep learning and advancing your career, check out the additional CFI resources below:

Which social media has most users?

The rankings on our list are based on the number of Monthly Active Users (MAUs). 1. Facebook — 2.9 billion MAUs. ... YouTube — 2.2 billion MAUs....

Last updated Jun 23, 2018

Can Android users get on Truth Social?

On Wednesday, Google Play approved TMTG's Truth Social app for Android. Oct 13, 2022

Last updated Jul 30, 2021

Promotion

Who is marketing father?

Philip Kotler Philip Kotler, the Father of Modern Marketing, Will Never Retire.

ama.org - Philip Kotler, the Father of Modern Marketing, Will Never Retire

Philip Kotler is 86 years old and will never retire; he doesn’t believe in retirement. “Do I ever relax?” he asks in the epilogue of his latest book, an autobiography titled My Adventures in Marketing. Perhaps Kotler relaxes in his own way, but he prides himself on activity. He answers his own question: “I just enjoy producing more than consuming.” And produce Kotler does; he still works as a professor of international marketing at the Northwestern University Kellogg School of Management, and he continues to write. He’s written more than 60 books, has more than 60 “episodes” (or chapters) in his autobiography, and for a chunk of time, he may have been the only octogenarian who regularly updated a blog. Kotler also travels enough to make most marketers homesick by proxy. At the time of Kotler’s conversation with Marketing News, he had just returned from a speaking engagement in Italy and had plans to travel to Japan, Singapore, South Korea and Bahrain soon after. Each trip brings new friends, he says, to go along with new experiences and the possibility of a much thicker new book. “I could write another 60 stories that have happened to me in the last few years that would be of interest to people,” Kotler says. Login to view this page. You may create a free account from the login page after clicking "login". Sign Up

LOGIN

What is the highest paying marketing?

What are the Highest Paying Marketing Jobs? Corporate Communications Director. ... Marketing Research Director. ... Director of Email Marketing....

Last updated Sep 14, 2020

What are some coolest jobs?

Top 8 Coolest Jobs for College Graduates Forensic Scientist. Forensic scientists are the cool people you see on crime scene investigation TV shows...

Last updated Aug 2, 2019

Promotion

What is the 18+ button on TikTok?

The app notes that “only viewers 18 and above can see your LIVE” if you turn it on. Once you turn on the setting, TikTok will notify you that LIVE...

Last updated Jun 3, 2019

Promotion

Does social media management pay well?

According to Payscale, social media managers make an average of $53,060 per year. The top 1% of social media managers make $99,000 each year. Sep...

Last updated Apr 19, 2020