Photo: Pixabay

What are the 7 function of social media?

Understanding the functional building blocks of social media", researchers provide a framework that defines social media, which includes seven functional social media building blocks: identity, conversations, sharing, presence, relationships, reputation, and groups.

nrmedia.biz - What Are the Seven Social Media Building Blocks? - Nate Riggs

Which has more salary finance or marketing?

The salaries offered after MBA in Finance and MBA in Marketing are similar, but Marketing has an edge over Finance by a slight margin. Sep 17, 2022

Last updated Oct 20, 2019

What are good income streams?

Best Passive Income Ideas Dividend Stocks. Rental Properties. High Yield Savings Accounts And Money Market Funds. Crypto Passive Income...

Last updated Feb 22, 2021

Promotion

How do you use social media?

To read stories, articles, gossip, comics?

To share them?

To tweet your own activities or opinions?

Each of these ways, plus others, are the social media phenomenon. We are now content curators, and social media is a building block in our daily activities.

But what is the framework of social media?

The Social Media Building Blocks

In "Social media? Get serious! Understanding the functional building blocks of social media", researchers provide a framework that defines social media, which includes seven functional social media building blocks: identity, conversations, sharing, presence, relationships, reputation, and groups.

Let's take a look at each block.

1. Identity: This is the most basic functional block of social media. It represents "the extent to which users reveal their identities in a social media setting" and can include information like name, age, gender, profession, location, and also information that portrays users in certain ways. 2. Conversations: How do users communicate with other users in a social media setting? Many facilitate conversations among individuals and groups (i.e. Twitter's #hashtags, *cue Jimmy Fallon*). These conversations happen for variety of reasons such as to meet like-minded people, to find love, to build their self-esteem, or to be news-breakers on innovative ideas or trending topics.

3. Sharing: "Social" often implies an exchange between people, which in turn means sharing. We now distribute and receive more content in less time than all of humanity has done previously. What are the implications on the social media sites that mediate these ties?

4. Presence: Have you ever checked Facebook or Foursquare to find out where your friends are? The presence block refers to the accessibility of which you can know where others are, virtually and/or physically, through status updates or check-ins. This social media building block has benefited from the world's hyper-connectivity and bridged the gap between virtual and physical. 5. Relationships: The relationships block is pretty straightforward. It represents a connection between more than one user through conversation, sharing information, meeting up, or just listing each other as a follower or friend. Consequently, this can lead to duping, such as "catfishing". Everything has its evils.

6. Reputation: Reputation can have different meanings on social media platforms, but at its core it's a sense of identifying the status of others and yourself in a social network. The study states that "reputation is a matter of trust". Do you think so?

7. Groups: What communities and sub-communities exist on a social media platform, and how easy are they to construct? As your network becomes bigger with friends, followers, and contacts, it becomes necessary to sort your cronies into different groups. This is exemplified in Twitter's lists and Facebook's public, private, and secret groups.

The Building Blocks of Four Networks

It's quite apparent that many sites have crafted a careful balance between each cell of the honeycomb. The darker the color of a block, the greater this social media building block functions within the site.

Final Thoughts

Social media has changed communication between organizations, communities, and individuals. Customers no longer want to be talked at, but listened to. Companies can find this honeycomb framework as a useful tool for their social media strategy. By analyzing the seven building blocks—identity, conversations, sharing, presence, relationships, reputation, and groups—they can "monitor and understand how social media activities vary in terms of their function and impact" on their target audience.

What's Your Reaction?

Do you think there are more than seven social media building blocks? What's missing?

Let us know in the comments below!

How can I make millions?

The 5 Best Ways To Make $1 Million Dollars Invest In Real Estate. Start A Business. Purchase Cheap Stocks. Start A Side Hustle. Protect Your Wealth.

Last updated May 13, 2018

How YouTube pays?

You can make money on YouTube through the following features: Advertising revenue: Get ad revenue from display, overlay, and video ads. Channel...

Last updated Mar 3, 2019

Promotion

What skills do I need in marketing?

What Skills Do You Need for Marketing? Communication. ... Creativity and Problem-Solving. ... Attention to Detail. ... Interpersonal Skills. ......

Last updated Aug 13, 2022

How much does Instagram pay for 1.5 million followers?

According to USA Today, an influencer with 10,000 to 50,000 active fans can make a few thousand per post. Instagram influencers with up to 1...

Last updated Aug 10, 2021

Promotion

How much does 1M followers get you on TikTok?

$1,000 to $5,000 Unlike Youtubeand other platforms, TikTok doesn't pay their creators from ads. Even still, content creators who have about 100,000...

Last updated Feb 26, 2020

Promotion

What happens if I transfer over 10000?

A person must file Form 8300 if they receive cash of more than $10,000 from the same payer or agent: In one lump sum. In two or more related...

Last updated Sep 11, 2019