Photo: Pixabay

What are the 3 pillars marketing strategy?

There are three key digital marketing pillars available to digital marketers: data, technology, and people. By themselves, each serves a purpose, but they're often siloed and inefficient.

caci.co.uk - The 3 pillars of digital marketing strategy (Which one is failing you?)

Do freelancers get sick pay?

Freelancers are classed as sole traders and, as with any other self employed individual, are not eligible for statutory sick pay (SSP). This is...

Last updated Jun 26, 2022

What is the number 1 most used app?

Most Popular Apps 2021 (United States) TikTok remained the most popular app in the US as well, increasing its total downloads for the year by two...

Last updated Nov 10, 2021

Promotion

Whether your challenge is acquiring more leads, converting prospects or creating more value from your customer base, digital marketing success is almost impossible without the right data, technology, and people. There are three key digital marketing pillars available to digital marketers: data, technology, and people. By themselves, each serves a purpose, but they’re often siloed and inefficient. Combine them together, though, and you have the foundations for highly effective digital marketing strategy.

Data, tech, and people: the three digital marketing pillars

When we ask digital marketers what their greatest challenge is, it’s almost always that they want to maximise the value of their existing customer base. And for many, this is more of a priority than attracting new customers. Little wonder really, when on average it costs around five times more to attract a new customer than to retain an existing one. And when you consider the volumes of data brands now have at their disposal but don’t use, the potential to extract far greater insight on their customers is immense. Truly, data is your most valuable asset by far. But without the technology, structure, and process in place to support it, that asset can easily go to waste.

Data: comes in all shapes and sizes

There’s a whole host of data available to organisations which can come from a variety of different channels and activities:

Demographic data – who the users are and their interests

– who the users are and their interests Behavioural data – customer activity to date

– customer activity to date Contextual data – what’s happening in real-time

Technology: the great enabler

On its own, technology won’t solve a thing. But combine it with the right data, and the talent needed to interpret it, and it can bear significant fruit. Three broad types of technology have important roles in your digital marketing stack: Facilitative – external tools which are developed by third parties and are often ‘off-the-shelf’ – external tools which are developed by third parties and are often ‘off-the-shelf’ Web analytics – to measure customer activity and behaviour online, including bespoke reporting – to measure customer activity and behaviour online, including bespoke reporting Internal – self-developed systems meeting your unique needs, which can’t be bought ‘off-the-shelf’

People: the human piece of the puzzle

As we know, people come in all shapes and sizes, and digital marketing is no exception. To get the most out of yours, though, you’ll need to stay on top of:

Is TikTok better than YouTube Shorts?

TikTok has a vast library of filters, including greenscreen and AR effects, whereas Shorts only provides filters that edit the video's tone,...

Last updated Jun 21, 2020

How do you start a social media trend?

8 Tips for Finding New and Emerging Trends on Social Media 1 1. Use TikTok Creative Center. 2 2. Follow Influencers in Your Industry. 3 3. Check...

Last updated Jul 8, 2018

Promotion

Team structures and skillsets – the make up of your team and who does what – the make up of your team and who does what External suppliers and agencies – the skills your team needs to outsource – the skills your team needs to outsource Management levels – understand how data flows to management teams and how it will be interpreted

Combining Digital Marketing pillars for ultimate success

When you combine the forces of data, technology, and people, you create a self-populating circle of information and insight. Each one informs the other. Without data, most tools and technology are completely useless. And just like a purchase database is useless without data, an Email Service Provider (ESP) relies completely on data to work effectively. If the right technology can’t feed this data back to marketing and other teams in turn, it’s incredibly difficult to extract the right insight, which is critical to optimisation and marketing activity development. And the reverse is also true, if you want to truly maximise opportunities to grow your customer base. There are scores of technologies that produce, rather than consume data. Tools like web analytics software constantly produce customer activity records which are then fed to marketers. And how this data is used is ultimately up to the people in the organisation. But technology can also have a significant impact on the people in organisation. For a tool to succeed, it needs the right aptitudes, skills, and personnel. It can even make some roles redundant. ig 1: The three pillars of digital marketing and how they fuel one another. We tend to find that most organisations focus on one or possibly two of these elements. Some marketers have a deep opinion on which is the most important. But the truth is, without all three feeding each other, truly effective insight is almost impossible to attain.

WANT TO KNOW MORE?

Our team of digital consultants have helped many organisations from John Lewis to Heathrow Airport, if you need help with you digital marketing strategy, get in touch.

caci.co.uk - The 3 pillars of digital marketing strategy (Which one is failing you?)

Can I monetize YouTube with 100 subscribers?

Creators who are part of YouTube's Partner Program can monetize their videos with ads. To apply, creators must have at least 1,000 subscribers and...

Last updated Apr 10, 2018

How to make instant money?

Other Ways To Make Money Quickly Become a Ride-Share Driver. Average income of up to $377 per month. ... Make Deliveries for Amazon or Uber Eats....

Last updated Aug 9, 2018

Promotion

Can Android users get on Truth Social?

On Wednesday, Google Play approved TMTG's Truth Social app for Android. Oct 13, 2022

Last updated Jul 30, 2021

Promotion

What is the #1 paying job?

The highest-paying job in the world, in a traditional sense, holds the number-one spot in this article: cardiologist.

Last updated Jul 9, 2021