Social Media Means
Social Media Means
Photo: Ron Lach
The marketing process consists of four elements: strategic marketing analysis, marketing-mix planning, marketing implementation, and marketing control.
Individuals with an introverted personality type are also often known to be perfectionists and very self-critical. Such characteristics can leave...
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Make Money from Your Appearance Make Money From Your Appearance in TV and Film. Make Money Modelling. Become a Hand or Foot Model. Make Money From...
Read More »Having developed a strategy, a company must then decide which tactics will be most effective in achieving strategy goals. Tactical marketing involves creating a marketing mix of four components—product, price, place, promotion—that fulfills the strategy for the targeted set of customer needs. Product development The first marketing-mix element is the product, which refers to the offering or group of offerings that will be made available to customers. In the case of a physical product, such as a car, a company will gather information about the features and benefits desired by a target market. Before assembling a product, the marketer’s role is to communicate customer desires to the engineers who design the product or service. This is in contrast to past practice, when engineers designed a product based on their own preferences, interests, or expertise and then expected marketers to find as many customers as possible to buy this product. Contemporary thinking calls for products to be designed based on customer input and not solely on engineers’ ideas. In traditional economies, the goods produced and consumed often remain the same from one generation to the next—including food, clothing, and housing. As economies develop, the range of products available tends to expand, and the products themselves change. In contemporary industrialized societies, products, like people, go through life cycles: birth, growth, maturity, and decline. This constant replacement of existing products with new or altered products has significant consequences for professional marketers. The development of new products involves all aspects of a business—production, finance, research and development, and even personnel administration and public relations. Packaging and branding Packaging and branding are also substantial components in the marketing of a product. Packaging in some instances may be as simple as customers in France carrying long loaves of unwrapped bread or small produce dealers in Italy wrapping vegetables in newspapers or placing them in customers’ string bags. In most industrialized countries, however, the packaging of merchandise has become a major part of the selling effort, as marketers now specify exactly the types of packaging that will be most appealing to prospective customers. The importance of packaging in the distribution of the product has increased with the spread of self-service purchases—in wholesaling as well as in retailing. Packaging is sometimes designed to facilitate the use of the product, as with aerosol containers for room deodorants. In Europe such condiments as mustard, mayonnaise, and ketchup are often packaged in tubes. Some packages are reusable, making them attractive to customers in poorer countries where metal containers, for instance, are often highly prized. Customers in wealthier countries may prefer packaging that can be recycled.
Millions of people enjoy fun jobs that pay $20 an hour or more—without having spent any longer than one or two years in college or trade school....
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Overlay ads (small ads at the bottom of a video) - you only get paid if a viewer clicks on the ad to expand it. Skippable video ads (ads at the...
Read More »Being a good marketer means also exercising the leadership skills of hiring, recruiting and retaining employees. Eventually, a successful marketer and leader can make seven figures.
In this video, Entrepreneur Network partner Eric Siu discusses how to make seven figures as a marketer. Siu points out that although he loves teaching marketing and spreading his skills with others, he has learned the importance of delegation over the years. If you've gained a certain about expertise, you are probably in a place of leadership. Good leaders know how to get people to rally around a certain cause, keep them happy, lead them and then elevate them to the next level. Being a good marketer means also exercising the leadership skills of hiring, recruiting and retaining employees. Eventually, a successful marketer and leader can make seven figures. Finally, Siu provides a bonus tip on how to charge according to value instead of according to a flat, hourly rate.
Introverts thrive in professions that offer them plenty of space and independence. Most introverts perform better in workplaces with fewer external...
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1,000 likes on Instagram will cost you Rs 200. 1,000 Facebook page likes come for Rs 400-500 . Oct 29, 2017
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How many followers do you need to go live on TikTok? To access the Live feature on the TikTok app, you must have at least 1000 followers. To access...
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3. Kylie Jenner. The young supermodel, entrepreneur, actor, and the youngest in the Kardashian-Jenner lineage, Kylie Jenner, ranks third in terms...
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