Social Media Means
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What are the 4 P's of posting?

Most business owners are familiar with the 4 P's: Product, Place, Price, and Promotion.

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Most business owners are familiar with the 4 P's: Product, Place, Price, and Promotion. The 4 P's are widely used to define a company's "marketing mix," a general phrase used to describe the different kinds of choices organizations have to make in the whole process of bringing a product or service to market. The three basic objectives of promotion are to 1) present information to consumers as well as others, 2) increase demand for a product (or service), 3) differentiate a product.¹ If managed properly, companies can use social media to accomplish all three objectives more efficiently and less expensively than any other means available. Traditionally, marketers have used a variety of media to promote their product, such as advertisement, special events, endorsements, and newspapers. They also try to incentivize would-be purchasers with discounts, free items, or a contest to increase the sales of a given product. These efforts are considered proven and indispensable aspects of the promotions mix.² Thanks to the Internet, social media channels have centrality and reach; businesses can now accomplish all of these promotions efforts more efficiently, saving time and money. They can control company messaging by effectively interacting with and quickly responding to the needs of their consumer base. Also, given the proliferation of marketing automation software businesses can analyze social media campaigns to figure out what's working and what isn't, and adjust their promotions efforts accordingly.

WHY IT WORKS

There are four broad reasons why social media-as-promotion is effective for businesses:

Amplified Messaging - Reach out to a massive audience to tell your story; educate consumers about your product on your terms; go viral with promotions; increase demand for your product or service. - Reach out to a massive audience to tell your story; educate consumers about your product on your terms; go viral with promotions; increase demand for your product or service. Deeper Engagement - Connect to prospects and form deeper relationships with customers; personalize your brand; show your company's human side. - Connect to prospects and form deeper relationships with customers; personalize your brand; show your company's human side. Efficient Brand Management - Nimbly manage your online reputation- address customer concerns and respond to user feedback; promote new marketing campaigns; define and redefine your messaging based on user feedback. - Nimbly manage your online reputation- address customer concerns and respond to user feedback; promote new marketing campaigns; define and redefine your messaging based on user feedback. Real-Time Analytics- Track user responses to your promotional efforts; aggregate data to figure out what's working and what isn't; analyze successes and failures. If your business isn't using social media-as-promotion, I strongly suggest you look into it. Chances are your competition already has.

¹ Managementhelp.org

² Wikipedia

InfoGraphic Courtesy of Social Media Examiner, from Zommerang.com

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What happens when you go live with someone on Instagram?

When someone you follow is going live with a friend, you'll see two circles stacked together in your stories bar. You can tap on it to watch, and like and comment as you follow along. Since introducing live video last November, millions of people have used it to connect with friends and followers in an authentic way.

Starting today, we’re introducing a fun way to go live with a friend. Now, you can hang out and go live together, whether you’re just doing homework or catching up on your day. Live video helps you share in an authentic way, but sometimes it can be intimidating when you’re on your own. It’s easy to add a guest while you’re broadcasting. Simply tap the new icon on the bottom right and tap “Add” to invite anyone who’s currently watching. Once they join, you’ll see the screen split into two and your friend pop up right below you. You can remove your guest and add someone else at any time, or they can also choose to exit on their own. Share your live video to stories when your broadcast has ended, or choose “Discard” and your live video will disappear from the app as usual.

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