Social Media Means
Photo: Andrea Piacquadio
What are the different methods of communication? Verbal communication. Non-verbal communication. Written communication. Listening. Visual communication.
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As mentioned, a 4E framework of social media marketing includes: educate, empower, entertain and engage.
Read More »The recipient decodes the message, and as there may be more than one recipient, this means that each one may receive a slightly different message. This may be due to the recipients’ experience and understanding of the subject, how well they know the person communicating, and their psychological state or how they feel. They may simply just read different things into the choice of words or body language of the person sending the message. There may also be barriers to communication to consider, for example English may be their second language or they may have a hearing impairment. Successful communicators will be able to understand and anticipate any of these potential sources of misunderstanding and seek to address them. Receiving feedback is also another important aspect of communication as this is how the recipient lets the sender know that they have received and understood the information. Recipients of the message have the opportunity to provide feedback as to how they understood the message, and this can be done through both verbal and non-verbal reactions. Experienced communicators will pay close attention to the feedback they receive in order to ensure that the message has been received as intended, and this can allow for further explanation and clarity if needed. Businesses will often need to think about using various methods of communication with both their workforce and their customers in order to be successful. They will need to consider how, where and when to address their audiences and which method of communication they are going to use. This will be different depending on the size of the organisation, the type of audience they are reaching out to and what their message is. During business meetings it is important to ensure that these are organised well with a clear agenda for communicating information and to give the opportunity for interaction, questions and responses from employees. You can find further information about how to organise a business meeting by visiting our knowledge base.
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