Photo: Maria Orlova

What are the 9 building blocks?

Definition: A business model describes the rationale of how an organization creates, delivers and captures value. It can be described through 9 building blocks: Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partnerships & Cost Structure.

strategyzer.com - Business Models: Toolkit to Design a Disruptive Company - Strategyzer

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Multi-sided platforms, known by economists as multi sided markets, are an important business phenomenon. They have existed for a long time, but proliferated with the rise of information technology. The Visa credit card, the Microsoft Windows operating system, the FinancialTimes, Google, the Wii game console, and Facebook are just a few examples of successful multi-sided platforms. We address them here because they represent an increasingly important business model pattern. What exactly are multi-sided platforms? They are platforms that bring together two or more distinct but interdependent groups of customers. They create value as intermediaries by connecting these groups. Credit cards, for example, link merchants with cardholders; computer operating systems link hardware manufacturers, application developers, and users; newspapers link readers and advertisers; video gaming consoles link game developers with players. The key is that the platform must attract and serve all groups simultaneously in order to create value. The platform’s value for a particular user group depends substantially on the number of users on the platform’s “other sides.” A video game console will only attract buyers if enough games are available for the platform. On the other hand, game developers will develop games for a new video console only if a substantial number of gamers already use it. Hence multi-sided platforms often face a “chicken and egg” dilemma. One way multi-sided platforms solve this problem is by subsidizing a Customer Segment. Though a platform operator incurs costs by serving all customer groups, it often decides to lure one segment to the platform with an inexpensive or free Value Proposition in order to subsequently attract users of the platform’s “other side.” One difficulty multi-sided platform operators face is understanding which side to subsidize and how to price correctly to attract customers. Multi-sided platforms bring together two or more distinct but interdependent groups of customers. Such platforms are of value to one group of customers only if the other groups of customers are also present. The platform creates value by facilitating interactions between the different groups. A multi-sided platform grows in value to the extent that it attracts more users, a phenomenon known as the network effects.

Let’s take a look into Google’s multi-sided business model.

As a multi-sided platform Google has a very distinct revenue model. It makes money from one Customer Segment, advertisers, while subsidizing free offers to two other segments: Web surfers and content owners. This is logical because the more ads it displays to Web surfers, the more it earns from advertisers. Increased advertising earnings, in turn, motivates even more content owners to become AdSense partners. Advertisers don’t directly buy advertising space from Google. They bid on ad-related keywords associated with either search terms or content on third party Web sites. The bidding occurs through an AdWords auction service: the more popular a keyword, the more an advertiser has to pay for it. The substantial revenue that Google earns from AdWords allows it to continuously improve its free offers to search engine and AdSense users. Google’s Key Resource is its search platform, which powers three different services: Web search (Google.com), advertising (AdWords), and third-party content monetization (AdSense). These services are based on highly complex proprietary search and match making algorithms supported by an extensive IT infrastructure.

Google’s three Key Activities can be defined as follows:

1. Building and maintaining the search infrastructure.

2. Managing the three main services.

3. Promoting the platform to new users, content owners, and advertisers.

More platform business model examples: Visa, Google, eBay, Microsoft Windows, Financial Times

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Where are publishing tools on Facebook 2022?

You can find the Publishing tools on the sidebar of your Facebook page.

socialpilot.co - 11 Amazing Facebook Publishing Tools for Your Business in 2023

When it comes to Facebook marketing, marketers go overboard. They plan on leveraging each of Facebook’s offerings like Page, Groups, Messenger, and whatnot.

Result? Absolute chaos!

Managing everything manually can be an overwhelming haul at times. You tend to miss out on something or another and end up penalizing your reach. Publishing tools on Facebook can help you manage pages and profiles simultaneously. The fact that these two channels already have audiences that are already interested in your deliverables is what makes it more exciting. The native publishing tools section has many important features such as video management, lead generation, and product sales. ‘Smart publishing’ also identifies those links that you frequently share and publish on followers’ news feeds. However, Facebook’s publishing feature has several limitations. That’s why most markets opt for a third-party posting tool that streamlines, automates, and helps them get more organized with publishing, not just on Facebook but other platforms as well. These publishing and scheduling tools are incessantly climbing the fame ladder as marketers use them to run multiple campaigns for a single brand or multiple clients from a single dashboard. Let’s discuss the top 11 Facebook publishing tools for automating Facebook posting and scheduling better.

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