What are the benefits of social media for students?

Social media plays an important role in every student's life. It is often easier and more convenient to access information, provide information and communicate via social media. Tutors and students can be connected to each other and can make good use of these platforms for the benefit of their learning and teaching.

my.cumbria.ac.uk - Why use social media? - MyCumbria

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Good reasons to use social media

Social media sites have become invaluable tools in education, marketing and communication, for the University of Cumbria, your personal brand and your future employer(s). Social media plays an important role in every student’s life. It is often easier and more convenient to access information, provide information and communicate via social media. Tutors and students can be connected to each other and can make good use of these platforms for the benefit of their learning and teaching.

Instant online discussions

Social media is the go to medium for people to interact. Current staff and students, prospective staff and students, alumni, stakeholders and the wider community can all communicate with like-minded individuals and have their questions answered, make friends and network.

Relationships

The University, and its staff, can use social media to connect to students, prospective students, researchers and other organisations, but at its heart, social media is about creating relationships with people like you.

Students can connect to:

Students on your course (in your cohort or years above/below)

Students studying in the same field at other institutions

Experts in your field

Knowledge Sharing

Social media provides a platform where you can share your knowledge and gain credibility in your chosen field(s) or specialism(s). Within an online community, you can also acquire information and insights from others who have already been where you are now or have completed similar research.

Low cost

It can be very cost effective communication medium and is usually free for the end-user. Not only can you use it to communicate, but it is also an excellent promotional tool for things like events, new courses and research advances.

Connect at any time

Social networking never sleeps. You might not get an instant reply from someone local at 3am GMT, but most social networking sites are not restricted by geography and there is often someone to chat to from the international community. Or you can post a question and wait until daylight.

Branding

Many people are increasingly spending a great deal of time on social networking sites. Social media should be seen as a wide-reaching tool to reach a huge audience and so getting your name, the university’s name out there on the web, in the way we choose, is incredibly important. It can also be used as a tool to see what people are saying about us! See Protect Yourself Online

Social media content is now integrated with search results

Search engines like Google and Bing are increasingly indexing and ranking information from social networks. The more presence we have on social media sites, the higher our ratings become in online search results. This makes it increasingly important that we present ourselves in a positive light.

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What are the benefits of social media in education?

Benefits and Challenges of Using Social Media in the Classroom Learn new digital literacy skills. Improve knowledge retention & understanding. Increase class participation and motivate students. Build community; connect students to each and the global community. Become an effective member of an online community. More items...

teaching.utoronto.ca - Teaching with Social Media - Centre for Teaching Support & Innovation

This guide provides an overview of teaching with social media at the University of Toronto. Its goal is to help Instructors: understand considerations around the use of educational technologies and social media in teaching explore best practices for the use of a variety of social media platforms

consider how to best integrate social media use into one’s teaching.

Many of the considerations we take into account when using educational technologies also apply when we are considering using social media in the classroom. For a broad overview on educational technologies, see Engaging Students Online and Planning Online Learning. The use of social media services and applications that are not supported by the University such as Twitter, Facebook, Instagram, Pinterest, and blogging platforms such as Blogger, Tumblr, Medium, Squarespace, etc., must follow university guidelines and policies. If you would like to use social media services and applications in your course that are not included in U of T’s supported educational technologies catalogue, please review our recommended guidelines on the use of Tools Beyond Quercus. These guidelines cover various aspects of decision-making such as when to select alternatives to institutional tools, accountability and reduction of risk.

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