What are the big 4 of social media tools?

You also need to promote that content, and the big four social media channels, with users numbering in the billions, comprise the world's largest audience. Twitter. Monthly users: ~320 million. ... Facebook. Monthly users: ~2.5 billion. ... LinkedIn. Monthly users: ~260 million. ... Instagram. Monthly users: ~1 billion.

blackraven.digital - The Big 4 Social Media Platforms for Business

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Promotion

Where do you go when you want to get the word out to as many people as possible, as cost-effectively as possible? Social media. Because creating great content isn’t enough. You also need to promote that content, and the big four social media channels, with users numbering in the billions, comprise the world’s largest audience.

Monthly users: ~320 million.

Twitter is great for curating your content — for instance, posting links to your recent blog posts and press releases. It’s also good for sharing company news. It’s especially effective during events — “live-tweeting” is a thing. Twitter is more forgiving of text-heavy posts. Yes, there is a character limit of 280, but witty one-liners, quotes, rants (presidential or otherwise) and even entire “Moments” (slideshow-like stories) are not uncommon on the platform. Twitter also has a paid function in the form of “Promoted Tweets” that help extend your audience.

Monthly users: ~2.5 billion.

You can do a lot with Facebook: share company updates, post links to your new blog articles, create event pages, start user-generated content campaigns (such as social media contests), and much more. But video is king on this platform. Video posts get about 60% more engagement on Facebook than any other type of content. Next in the pecking order is questions, followed by photos. In general, the platform is very noisy. Point of fact: Facebook engagement for businesses has been declining for a few years now. It’s not a lost cause, though. Facebook has a huge audience and is still a great channel for posting links (with images) and videos.

Monthly users: ~260 million.

LinkedIn is the place for B2B businesses. By some estimates, more than half of all social traffic to B2B sites comes from LinkedIn. It’s the perfect channel for posting your original blog posts, graphics, and video content. LinkedIn users are not as active as on other channels. Of the 660 million total members, only 260 million use the platform at least once a month. But this downside is offset by clear benefits. You get direct access to decision-makers and historically high rates of success for B2B companies that use LinkedIn for marketing.

Monthly users: ~1 billion.

Instagram is all about visual branding. It’s a godsend for retailers, cafe owners, manufacturers, and anyone else with products and services that lend to visual demonstrations. Additionally, Instagram users are relatively prolific. Its total monthly user count closely mirrors a total number of accounts, and of those monthly users, half are active every single day. Keep in mind that it’s particularly popular with Millennials and Gen-Z, and a highly valued social network for consumer brands. A B2B software company with a Gen-X and Baby Boomer audience may have better luck on Facebook and LinkedIn.

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Why is new media better than traditional?

Unlike traditional media, the results you receive from new media are often in real-time. That allows you to make instant changes to your creative in order to achieve maximum effectiveness. It also gives new media a leg up over traditional, where it often takes time to see the results of a campaign.

techfunnel.com - Traditional Media vs. New Media: Which is Beneficial - TechFunnel

Relationship between Traditional Media and New Media

In spite of the way it’s often positioned, traditional and new media do not have to go head to head. These mediums can actually be used together to make your advertising campaign stronger than ever. Traditional and new media can complement one another, with each playing a vital role. To help that concept hit home, let’s look at an example. Say, for a moment, that you own a hair salon and are trying to grow your business. Your target demographic is women ages 18+, and you would especially like to reach mothers whose children need a haircut. You are currently using your entire advertising budget on print and radio, and have seen some return on your investment, but would like to see more. One way you could achieve that is to spread out your advertising dollars. Imagine your advertising budget as a pie. Each form of media is one piece of the pie, so right now your pie has two pieces: one for print, and one for radio. What if you cut the pie into six pieces, however, and added in a couple of other forms of media. New media, as we’ll get into a little later, tends to be much more affordable than traditional advertising. You could take some of the radio and print dollars and shift them into targeted mobile ads, sponsored social media posts, and banner ads, and you would exponentially increase your reach.

(Download Whitepaper: Why Digital Channel Marketing Benefits Traditional Media Buyers)

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