What are the four elements of media?

The elements ensure that you or your client is constantly visible across all platforms. TELL YOUR STORY : Ensure that all your communication tells a story, story that resonates strongly with news outlets and blog audiences. ... RELATIONSHIPS: ... RESEARCH: ... RESPONSIVE:

newsvoir.com - 4 Elements Of An Effective Media Relations Strategy - PReview

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For a media relations strategy to be successful, the following four elements must be of the highest priority. The elements ensure that you or your client is constantly visible across all platforms.

TELL YOUR STORY :

Ensure that all your communication tells a story, story that resonates strongly with news outlets and blog audiences. This gives you a higher chance of getting published and covered in the media. The aim is to share your message in an interesting and engaging manner.

Consider the following points as you tell your story:

Who is this story about – Who are you?

Which audience do you want to reach?

What has your journey been till now?

Are you adding value to your customers?

RELATIONSHIPS:

It is essential to cultivate an interactive relationship with journalists from your industry. Engage with trade professional on Social Media and interact with them through email communications. Use a trusted News and Press Release distribution partner to maximize the number of journalists who see your story. Cultivate the relationship with trade journalists and help them add value to their content.

RESEARCH:

Once your story is ready, you are set to release yourcommunication. Before that, you need to spend time identifying who is your target audience and how do you intend to reach them?

Research successful strategies of your competitors and look to recreate the process they followed.

RESPONSIVE:

Always be the one who is visible and who starts the interaction with the media. Keep an open channel of communication by being proactive in your field. Take time to understand industry trends and forecasts and provide your point of view on them. Encourage others from your organization or your clients, to give a point of view or a commentary on the outlook for the industry and use that information to interact with the media.

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graphics interchange format GIF, in full graphics interchange format, digital file format devised in 1987 by the Internet service provider CompuServe as a means of reducing the size of images and short animations.

britannica.com - GIF | Definition, Meaning, & Facts - Encyclopedia Britannica

GIF, in full graphics interchange format, digital file format devised in 1987 by the Internet service provider CompuServe as a means of reducing the size of images and short animations. Because GIF is a lossless data compression format, meaning that no information is lost in the compression, it quickly became a popular format for transmitting and storing graphic files. At the time of its creation, GIF’s support of 256 different colours was considered vast, as many computer monitors had the same limit (in 8-bit systems, or 28 colours). The method used to keep file size to a minimum is a compression algorithm commonly referred to as LZW, named after its inventors, Abraham Lempel and Jacob Ziv of Israel and Terry Welch of the United States. LZW was the source of a controversy started by the American Unisys Corporation in 1994, when it was revealed that they owned a patent for LZW and were belatedly seeking royalties from several users. Although the relevant patents expired by 2004, the controversy resulted in the creation of the portable network graphics (PNG) format, an alternative to GIF that offered a wider array of colours and different compression methods. JPEG (joint photographic experts group), a digital file format that supports millions of different colour options, is often used to transmit better-quality images, such as digital photographs, at the cost of greater size. Despite the competition, GIF remains popular.

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