What are the four types of social media content?

So, there are 4 content formats for social media: Image. You can use any content in the form of images: eye-catching photos, graphics, screenshots, pictures — everything that may interest your followers. Video. ... Text. ... Audio.

promorepublic.com - 4 Types of Social Media Content That Provide the Most Value in 2019

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Interactive Content

Interactive content is useful for readers. Simply because it allows them to respond to it in more ways than just sharing or likes. Try to count how many times you’ve taken a Buzzfeed quiz or “What a person you were in the past?” Facebook test. While quizzes and polls give people a chance to test out their background knowledge, games and content spark a sense of challenge. If you have no time to design pictures, try to find a couple of funny gifs or check out PromoRepublic’s content library with ready-to-use templates. Someone has done the job for you already — all you need is to choose what you and your audience will like most. Interactive social media type of posts create an experience for the reader, which in most cases, is far more important than putting stuff in a news feed for them to read. Interactive content is not passive, but active. Users are involved, engaged, and in control of their experience. There’s a lot to be said for encouraging fans and followers to exercise free will. Users get so much out of interactive content because they put something into it. Therefore, they are invested. Plus, you can use interactive content to gain insights about your fans and followers, allowing you to hone your marketing plan and social media content to achieve more contextual marketing goals.

Some types of interactive content for social media are:

Polls

Quizzes

Contests

Calculators

Games

Buzzfeed is a great example of a company that lives in interactive content space. As far back as 2013, they started paving the way for brands to see how true engagement works. With content like this, Buzzfeed shook the social world. And, as it turns out, people really want their friends and contacts to know how they take their coffee, what city they live in, and what villain they’d be on Game of Thrones. Quizzes (and their results) are extremely shareable.

Edible Arrangements is another great example. Every Thursday, they post a contest

Their Facebook page, which has over 800,000 likes, has very engaged users. This contest alone received 1,601 likes, 170 shares, and the comments were very positive. And numerous. People get to interact with the page, and that makes them feel like part of a community, and like their opinion matters. Interactive social media posts are a great way to engage and retain customers. Your imagination is the only thing holding you back, but make sure you consult your all-important buyer personas in planning social media content, especially posts you want people to interact with. Also, don’t forget that you can create Facebook ads that can boost engagement from audiences outside your own group of fans and followers. A well-placed Facebook ad over a holiday, special week or world event can have a lot of reach. If your message and CTA are well-thought out, people could interact with that ad, resulting in conversions and sales. A tool like AdEspresso helps you create a custom audience, create variation on ads for A/B testing and allows you to save your preferences so that you can easily duplicate a successful campaign.

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