What are the most popular uses of social media?

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Whether you’re thinking of starting a new business or are already running one, social media should be at the forefront of your marketing strategy. And to do it well, you not only need to know how the most popular social media platforms operate like the back of your hand, but you also need to understand the main purpose of social media. In other words, you need to know what social media platforms are being used for.

So then, what do users say is their primary reason for using social media?

According to a recent survey, the biggest reason people use social media is to keep in touch with their friends and family. As many as 47 percent of internet users list this as one of their top uses of social media. This is no surprise, considering that’s exactly what the purpose of social media is. From profiles and messaging and commenting opportunities to milestone events and day-to-day updates, there’s not a whole lot about an individual (and a business, for that matter) that does not ultimately end up on social media. The second main reason people use social media is to tackle boredom – 35.4 percent of internet users say they use social media to fill their spare time. This is followed by reading news stories at 34.6 percent. Given that social media is visual content-heavy, making it very easy to consume, and offers infinite scrolling, its entertainment value is extremely high. In fact, analysts consider it an aggregator of news and entertainment. The next three main uses of social media are finding content (done by 30 percent of internet users), seeing what’s being talked about (28.7 percent), and finding inspiration for things to do and buy (27 percent). The seventh most popular reason internet users go on social media is to find products to purchase. As an (aspiring) ecommerce business owner, this is a statistic to pay extra attention to: 26.2 percent of people use social media to browse for purchases. That’s more than one in four – a whole lot of sales opportunities – and certainly highlights the benefits of social media marketing. Sharing and discussing opinions with others also rank among the top uses of social media, with just under one in four users doing so. At around 23.6 percent each, watching live streams and making new contacts make up the top ten uses of social media.

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What is a mid-tier influencer?

As the name suggests, a mid-tier influencer sits in the middle of the influencer scale of collective followers. Nestled between smaller Micro and Nano-Influencers and the elite Macro and Mega-Influencers, a mid-tier influencer has between 60,000 and 200,000 followers.

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Mid-tier influencers work hard!

Most content creators who reach mid-tier influencer status achieve this by producing unique and creative postings. This takes time, skill, and a lot of hard work… That’s why mid-tier influencers remain exceptionally ambitious. Ultimately, a mid-tier influencer constantly pursues follower growth to reach Macro and Mega-Influencer rankings.

Mid-tier influencers provide excellent engagement levels

Similarly to smaller content creators, mid-tier influencers still will interact with their army of followers. After all, engaging with their followers is what got them there. Choosing a niche mid-tier influencer with superb follower engagement is ideal for a brand. It can provide the perfect platform to instantly promote your product or service to up to 200,000 targeted followers.

Mid-tier influencers are incredibly cost-effective.

Yes… every brand would love to collaborate with Mega-Influencers like Kylie Jenner or Beyonce. Who wouldn’t want to place their brand in front of millions of followers? However, their fees can cost you your entire annual marketing budget and still not guarantee results. Working with a mid-tier influencer on the other hand is far more cost-effective. Delivering your brand’s message to tens of thousands of followers at a fraction of the price.

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