What are the roles social media management?

A Social Media Manager is responsible for overseeing a company's interactions with the public by implementing social media platforms' content strategies. Their duties include analyzing engagement data, identifying trends in customer interactions and planning digital campaigns to build community online.

resources.workable.com - Social Media Manager job description sample PDF | Workable

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This Social Media Manager job description template is designed to help you attract the most qualified candidates for your company. It’s easy to customize to meet your specific job requirements and is optimized for posting on careers pages. Similar job titles include Social Media Marketing Manager, Social Media Director and Digital Media Manager.

Social Media Manager responsibilities include:

Performing research on current benchmark trends and audience preferences

Designing and implementing social media strategy to align with business goals

Setting specific objectives and reporting on ROI

Job brief

We are looking for a talented Social media manager to administer our social media accounts. You will be responsible for creating original text and video content, managing posts and responding to followers. You will manage our company image in a cohesive way to achieve our marketing goals. As a Social media manager, we expect you to be up-to-date with the latest digital technologies and social media trends. You should have excellent communication skills and be able to express our company’s views creatively. Ultimately, you should be able to handle our social media presence ensuring high levels of web traffic and customer engagement.

Responsibilities

Perform research on current benchmark trends and audience preferences

Design and implement social media strategy to align with business goals

Set specific objectives and report on ROI

Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)

Monitor SEO and web traffic metrics

Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency Communicate with followers, respond to queries in a timely manner and monitor customer reviews Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout) Suggest and implement new features to develop brand awareness, like promotions and competitions Stay up-to-date with current technologies and trends in social media, design tools and applications

Requirements and skills

Good to have Social Media Manager skills:

Proven work experience as a Social media manager

Hands on experience in content management

Excellent copywriting skills

Ability to deliver creative content (text, image and video)

Solid knowledge of SEO, keyword research and Google Analytics

Knowledge of online marketing channels

Familiarity with web design

Excellent communication skills

Analytical and multitasking skills

BSc degree in Marketing or relevant field

Download this social media manager job description sample as a pdf.

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What are six careers that are related to media?

Career Options in Digital Media Animator. Artist. Cartoonist. Computer Games Developer. Computer Programmer. Creative Consultant. Digital Media Specialist. Exhibit Designer. More items...

careers.yorku.ca - Digital Media | Career Education & Development

Career Options in Digital Media

This list is not exhaustive but it provides a solid idea of what fellow graduates have gone on to do and what potential careers a Digital Media degree can offer. Some options are more directly associated with specific areas of Digital Media than others.

Animator

Artist

Cartoonist

Computer Games Developer

Computer Programmer

Creative Consultant

Digital Media Specialist

Entrepreneur

Exhibit Designer

Film Effects Developer

Graphic Designer

Illustrator

Installation Artist

Interior Designer

IT Specialist Landscape Designer

Medical Illustrator

Multimedia Consultant

Music Industry Consultant

Product Designer

Set Designer

Software Designer

Special Effects Director

Systems Analyst

Teacher

Technical Support Specialist

Technology Journalist

Visual Arts Consultant

Website Designer

Some of these career choices may require additional education or preparation in the form of graduate studies, experiential education or professional formative courses and exams. For a more in-depth description of some of the careers mentioned above visit Career Cruising (login information can be found on the home page of the Career Centre's online system) or the National Occupational Classification website.

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