Social Media Means
Social Media Means
Photo: Mouad Mabrouk
Models of Advertising Scheduling Continuity: This model is very good option for the products or services which don't depend on season for advertisements. They run ads whole year round. ... Flighting: This model is also called bursting. ... Pulsing: This model is the combination of both continuity and flighting scheduling.
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Read More »Scheduling directly refers to the patterns of time in which the advertisement is going to run. It helps fixing up the time slots according to the advertiser so that the message to be delivered will reach target audience in a proper way with proper timings. There are basically three models of advertising scheduling as follows: Continuity: This model is very good option for the products or services which dont depend on season for advertisements. They run ads whole year round. The advertisements under this type run at regular and fixed intervals. The main advantage here is reminding about your products to the customers continuously. This model helps maintain a continuous and complete purchase cycle. This is a best model for the products having continuous demand all the year round. There can be a Rising Continuity in which some specific products are been advertised in the peak seasons for e.g. floaters are advertised more in rainy season while some products fall under a Falling Continuity in which either ads for new products are run or if there is any other change in the existing product. E.g. packaging of Pediasure, a kids health drink is recently changed. Flighting: This model is also called bursting. As the name suggests, this an absolute season based products model. The ads here run at very irregular intervals. Advertisements are for very shorter periods and sometimes no ads at all. The ads are in concentrated forms. So, the biggest advantage here is there is very less waste of funds as the ads run only at the peak time when the product demand is on high. Television and radio are the most used media types in this method. So the advertisers who cannot afford the year long ads, this is a best option. E.g. ads for warm clothes in Indian Market.
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Read More »10 Best Digital Publishing Platforms and Their Features - Readz – A digital publishing platform that offers a customized design studio. Zmags – A platform that specializes in publishing and distribution of instant, shoppable content. Magloft – Offers customized native apps for iOS, Android, and desktop.
The rapid growth of the digital publishing industry has given rise to a seemingly infinite number of digital publishing platforms. The transition from print to digital has always been a testing paradigm shift for most publishers. The popularity of online content is edging out the traditional publishing methods. The number of print magazines has been declining since 2000. These are the most lucrative times to switch to digital content publishing platforms as online content is very well received and is easily accessible. There are a lot of advantages of having a digital publishing platform over sticking to traditional publishing methods. People are constantly looking for new content and instant gratification, and digital publishing platforms are proving to be the best solution to address these needs. All that being said, it is of utmost importance to choose a digital publishing platform best-suited for your requirements, publishing goals, and target audience.
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