Photo: Ron Lach

What are the two golden rules to follow in social media?

5 golden rules for social media etiquette: Engage with your followers. Don't follow just for the numbers. Always communicate with your audience.

21digital.agency - 5 Golden Rules For Business Social Media Etiquette | 21 Digital Blackburn

What is middle class 2022?

As of 2022, Pew identified a middle-income household as anywhere between $30,000 (for a single adult) to $67,000 (for a household of five). Dec 8,...

Last updated Oct 9, 2020

What is the most powerful tool of media?

Social media has changed the way we communicate. Whether it's Twitter, Instagram, Facebook or a host of other apps, it has given all of us an...

Last updated May 11, 2018

Promotion

Our 5 Golden Rules For Business Social Media Etiquette

The medium of social media is vast and ever-changing, and for just those reasons it can be very tricky to get a handle on all the etiquette! If you’re just starting out on social media for a business account though, don’t worry – at 21 Digital, we’ve got you covered. One after the other, the rules of social media etiquette altogether make for a very long list. That’s why we’ve decided to keep things simple; so this week, our experts are just giving you the few most important ones.

5 golden rules for social media etiquette:

Keep it professional! Content is key. Engage with your followers. Don’t follow just for the numbers. Always communicate with your audience.

So – ready for more detail?

Keep It Professional!

This is one of the most common pitfalls we see here at 21 Digital. Right from the get-go, you’ve got to keep your brand accounts separate from your personal accounts. You’ve got to keep the tone of your messages on-brand, and stop personal issues impacting your business at all costs. This means, for example, not using a business social media account to complain about a service, or post pictures of your holiday. Above all, remember that you are what you post. It’s OK for your business to take a stance on current issues – especially if they directly affect your sector – but just always be aware of the sort of image you’re presenting to customers when you do so.

Content Is Key

At all stages, you’ve got to keep your target audience in mind. A successful social media account is like a successful diet – you’ve got to keep a healthy balance in what you post. Offer valuable, shareable information, and keep it light when discussing your products. Don’t indulge in self-promotion too heavily – it sounds counter-intuitive, we know, but time and again it’s been proven that people simply get bored of endless streams of promotional posts. Instead, keep things interesting by factoring in opportunities to engage (which we’ll talk more about below), and reward loyalty with offers and discounts. Remember, it’s all about that balance.

Engage With Your Followers

Social media is all about interaction, and building relationships. Look out for what your followers are posting, and think about ways you can engage with them without pushing them away. After all, by simply being your followers, they’ve already demonstrated that they’re invested in your product, and by extension your business. Take advantage of that by posting content that encourages engagement; ask them questions, and give them opportunities to share their own opinions, memories, or experiences. Not only does this build their trust with you, but it’s almost always valuable market research!

Don’t Follow Just For The Numbers

Can I increase views by watching it yourself?

Yes, your own views count if you play your own YouTube video — but only if you do it once or twice, not if you constantly refresh the page. Apr 13,...

Last updated Nov 16, 2021

What are 2 negatives of social media?

However, social media use can also negatively affect teens, distracting them, disrupting their sleep, and exposing them to bullying, rumor...

Last updated Jun 11, 2019

Promotion

Twitter especially is known for its frequent ‘I follow back!’ profile messages. And while obviously bigger followings are great, they’re not the be-all and end-all. In fact, your messages can lose their value if you’re broadcasting them to an audience that isn’t relevant – or interested. Instead, follow accounts that produce valuable content you’d consider reposting as part of your own content curation strategy. Examples include brand ambassadors, think tanks and watchdogs in your industry. Active fans you know to be interested in your business, as well as fellow industry professionals are also two other great examples, and will be far more valuable to you in the long run.

Always Communicate With Your Audience

This is another big one – so big in fact that we’ve already done an entire blog post on the importance of good communication, which includes social media. If you’re tight for time, though, we’ll sum it up quickly. In short, open a dialogue with your customers – by staying transparent and accessible, you can project a personable, friendly feel, which makes them more likely to put trust in your brand. Most importantly, it gives them the impression you genuinely care about each one of them, which is sure to reflect positively on your business. As a side note, this means staying on top of your inboxes! If you’re an SME, you probably won’t need the multiple accounts that some of the biggest global brands have, but it’s still crucial to check it regularly. If you’re not sure you can commit to checking back on it, it might be an idea to set up an auto-response that tells people exactly how long they might expect to wait for a reply (which can take the sting out of any delays). As we mentioned in our introduction, there’s lots more to it, but to be honest many rules you’ll hear from others all come under the umbrella of the points we’ve outlined above. Of course, if you’ve got any further questions, we’re always happy to help! We’ve got a long history of success stories with our Social Media Marketing services – you can click here to learn more about them. Or, you can always give us a call on 01254 660 560 to find out how we can help your business make it on the web.

Don’t forget to follow us on Twitter: @21Digital_Ltd and Instagram @twentyone_agency

21digital.agency - 5 Golden Rules For Business Social Media Etiquette | 21 Digital Blackburn

What is the salary of 10k followers on Instagram?

Most micro-influencers who have 5-10k followers make an average of ₹6,531 per post. ... How much can you make from Instagram? Creator Estimated...

Last updated Jul 7, 2021

What social media does Japan use?

The most-used Social Media Platforms As you can see from the graph above, as in the 2022 report, the most-used social media platform in Japan is...

Last updated Jul 13, 2022

Promotion

Is IG live or IGTV better?

Instagram live videos are better for bringing a little extra attention to static posts published on your timeline. Their shorter nature also makes...

Last updated Jun 3, 2019

Promotion

What is 100k meaning?

one hundred thousand 100,000 (one hundred thousand) is the natural number following 99,999 and preceding 100,001. In scientific notation, it is...

Last updated Feb 11, 2018