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What careers are related to media?

Advertising and Public relations Public relations is more of strategy designing and laying out the communication plans. Since it is a more focused sector, it comprises the knowledge of writing, language, and media planning.

indiatoday.in - From journalism to advertising, here are 5 exciting career options in ...

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Promotion

By India Today Web Desk: With technological advancements such as the introduction of IoT, AI and OTT platforms, the Indian media landscape is continuously evolving while opening up new career avenues for the millennials. The advent of modern media has paved the way for the field of communication to permeate sectors that were never even given a thought. In addition to the increasing volume of conventional content forms such as music, movies and text, new kinds of both short- and long-form content have been rapidly increasing.

According to reports, the media industry is expected to grow at 13.10% CAGR and touch the mark of US$ 39.68 billion by the year 2023. Most of the growth in this industry is going to come from new media and over-the-top (OTT) platforms such as Netflix, Hotstar, Voot, etc. The innovations and disruptions in the market have created more opportunities than those existed earlier, and there is a strong need for introducing new-age courses that would eventually address the Skill Vs Demand gap and create industry-ready professionals. A large portion of the new content created will be consumed on mobile devices, while traditional broadcast programming is likely to be replaced by on-demand entertainment, even in smaller towns and cities. This fragmentation of media into progressively smaller niches would require professionals to be well-versed with the advancements in the industry. Additionally, the way people consume news and content requires professionals to be proficient in packaging communication by using creativity, design, and machine learning. From the field of journalism to advertising and from public relations to corporate communications, the media industry is offering exciting career options that students can aspire for, some of which are:

1. Journalism

Journalism has come a long way since the days of the reporter carrying a mike and reporting some story that was of little interest to him. Now, journalism caters to different platforms and various types of audiences. Digital Journalism and Vlogging are the newest additions in this noble profession. Twitter, YouTube, and Facebook Live are some of the platforms on which journalists can exercise their creative skills.

2. Broadcast media

Cinematography, screenwriting, and art direction are just some of the many roles that students have as a choice. With disruptions from platforms like Netflix and Amazon Prime Video and production of shows with humongous budgets, the need for fresh blood to keep the cogwheel moving is always there. Apart from the OTT platforms, TV, film and radio are the traditional sources of media. There is a scarcity at the moment of well-versed career-ready professionals, who are armed with the right form of education in mechanics of digital content creation. Our advice holds true: better buck up!

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With the evolution in advertising over the years, its avenues have evolved too. Traditionally, the radio, television, and billboards were the only sources of advertising but, come 2019, and we have mobile advertisements, digital billboards, and very subtle product placements. While developing an in-depth understanding of the way marketing works, the most effective tools at our disposal - buyer psychology and market research - can propel students in the direction of advertising. Public relations is more of strategy designing and laying out the communication plans. Since it is a more focused sector, it comprises the knowledge of writing, language, and media planning.

4. Events and campaign management

Events could be quite stressful, especially for those who are not adequately trained for them. Having succeeded in this field, professionals require not just proper planning but also expertise in finance. Practical exposure via opportunities to work on real events such as exhibitions, fairs, conferences, and cultural meets could just be what is needed to excel in the field of Events and Campaign Management.

5. Corporate communication

Big corporations are always in need of seasoned communicators to counter allegations they face. It is where corporate communication specialists step in.

They are the ultimate troubleshooters, help their companies out of many a crisis, and help communicate the management's point of view and message to the public at large. With the need to become more structured and stay one step ahead, proper planning that corporate communicators bring in is what makes them stand out in a crowd.

Article by Dr Deependra Kumar Jha, Vice-Chancellor, UPES

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indiatoday.in - From journalism to advertising, here are 5 exciting career options in ...

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