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What categories of influencers are there?

4 Different Types of Influencers Based on Follower Count #1: Micro-influencers. Number of followers: 5,000 — 100,000. ... #2: Mid-tier influencers. Number of followers: 100,000 — 500,000. ... #3: Macro-influencers. Number of followers: 500,000 — 1M. ... #4: Mega-influencers. Number of followers: 1M+

kynship.co - 26 Types of Influencers You Need to Know [With Examples] - Kynship

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Influencer marketing has exploded — more than 50 million people around the globe consider themselves “influencers.” How to choose the right social media influencer for your brand in such a crowded space? By understanding the various types of influencers and narrowing down what exactly you need. In this article, the different types of influencers are divided into: Follower count

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Occupation/Relationship Let’s dive in! 👇

4 Different Types of Influencers Based on Follower Count Love it or hate it, influencer marketing is still a numbers game, no matter what types of social media platforms you look at. All types of influencers are paid in part for their number of followers (and sometimes, engagement rates) — meaning their total followers directly affects their influencer rates. But a large followers number doesn’t necessarily translate to a wider influence — the number of followers isn’t correlated to influencer marketing ROI. It’s a fool’s strategy to spend all your influencer marketing budget on accounts boasting a large following. Read ahead to understand how influencers can be divided into four categories based on the number of followers and the pros and cons of working with each. #1: Micro-influencers Number of followers: 5,000 — 100,000 The average micro-influencer isn’t a household name. These aren’t social media influencers and don’t have millions of followers. They’re your regular Joes with a tightly-knit community sharing their love and passion for a particular niche. Be wary of micro-influencers who might be fake influencers (AKA they buy followers and engagement) to get company sponsorships. Example of a micro-influencer: Elyse Miller Elyse Miller is a mid-tier fitness influencer sharing content around workouts, staying healthy, and shifting to a positive mindset. Look at how she partners with drinkware brand, HydroJug, to share posts around how their products keep her hydrated during strenuous workout sessions. Source: Elyse Miller on Instagram Pros of working with a micro-influencer: They are more relatable — translating to them having a deeper connection with their audience They have a high engagement rate — even higher than other types of influencers

They are more cost-effective to partner with than larger creators

Cons of working with micro-influencers:

Tracking the performance of 10 micro-influencers is more work for you than partnering with just one macro-influencer Finding niche micro-influencers with an engaged following who aren’t fake influencers takes considerable research Micro-influencers have fewer followers — offering limited reach and brand awareness Micro-influencers are the right influencers for you if: You have specific marketing campaigns — like boosting product reviews of your latest product Your priority is collaborating with niche social media influencers over reaching a wider following You have a shoe-string influencer marketing budget Read more: Guide to Micro-Influencer Marketing #2: Mid-tier influencers Number of followers: 100,000 — 500,000 Mid-tier influencers have more than 100K followers and are the sweet spot between macro and micro-influencers. They aren’t brand new as micro-influencers, so they have polished content ability and experience working with brands. But they still don’t have a humongous following like macro-influencers — meaning their content retains its authenticity, and their audience is still niche. Example of a mid-tier influencer: Noel Arevalo Noel Arevalo is a mid-tier fitness influencer and a fitness coach. She creates content about working out, making healthy smoothies, and wearing the right workout clothes. Here’s an example of her sharing how she takes 1st Phorm’s collagen to improve her hair health. Source: Noel Arevalo on Instagram ‍Pros of working with mid-tier influencers: Mid-tier influencers have just the right amount of reach with their 100K+ followers — not as niche and limited as micro-influencers, but not as wide and varied as macro-influencers

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Mid-tier influencers are easy to work with because they have experience working with brands

Mid-tier influencers command moderate prices

Cons of working with mid-tier influencers: Mid-tier influencers don’t have the same level of niche orientation as micro-influencers

Mid-tier influencers don’t have as high an engagement rate as smaller influencers

Mid-tier influencers demand higher pay because of their high follower-count Mid-tier influencers are the right influencers for you if: Your influencer marketing strategy is to go wide rather than deep

You want a middle ground in costs and benefits from influencer marketing

You want to work with an experienced influencer, but can’t afford macro-influencers #3: Macro-influencers Number of followers: 500,000 — 1M Macro-influencers are social media stars — they have earned their fame online and are now capitalizing on their high engagement. They have a large following from a broader demographic. Macro-influencers are the types of influencers who are considered experts in the influencer marketing game. Example of macro-influencer: Nona Bayat Nona Bayat is a Gymshark athlete and macro-influencer posting about workouts and nutrition. She regularly shares her discount code with her followers for the vegan supplements brand, One Sol. Source: Nona Bayat on Instagram Pros of working with macro-influencers: They have a large number of followers, providing you with a broad reach Macro-influencers have excellent content creation abilities and professionalism because they’ve been in the game for a while Partnership with macro-influencers offers brand exclusivity since they have the internet’s celebrity status — they’re essentially your edge against competitors ‍ Cons of working with macro-influencers: Macro-influencers can be inaccessible because they work with talent managers and are swarmed with brand partnership requests Macro-influencers have less trust among their followers because of low relatability and a staged product appearance Macro-influencers charge extremely high rates because of the size of their audience Macro-influencers are the right influencers for you if: You want to tap into a new and large audience

You want professional-looking influencer content

You want to partner with a well-known internet star #4: Mega-influencers Number of followers: 1M+ Mega-influencers are public figures with a large following on social media. These influencers are often celebrities and trendsetters with a loyal fanbase with at least a million followers. Then it’s no wonder they can create a demand for a product or service. Partnering with these types of influencers can rocket-fire your brand visibility. Example of a mega-influencer: Jen Selter Jen Selter is one of the celebrities in the fitness niche with more than 13 million followers. Her posts center around nutritional recipes, workouts, and lifestyle content. An example is her partnership with BlendJet — she frequently recommends them as her go-to blender of choice to make delicious and healthy smoothies. Source: Jen Selter on Instagram Pros of working with mega-influencers: Mega-influencers have a large team of people managing their social media — meaning your brand will get high-quality content Mega-influencers are celebrities — so they have the potential to reach a lot of people and can provide a significant impact through their large audience Being endorsed by the right mega-influencer gives your brand a certain edge and exclusivity

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Cons of working with mega-influencers: Mega-influencers have a high price tag. You need a larger-than-life budget to hire even one mega-influencer Due to their large following, mega-influencer celebrities can’t cultivate a personal connection with their followers — they don’t have high engagement rates Mega-influencers have a diverse audience of all demographics — making it difficult for you to target a specific customer segment for your influencer marketing campaign Mega-influencers are the right influencers for you if: You have a pretty humongous penny set aside for your influencer marketing efforts You’ve been in the influencer marketing game a while and want to make a big splash for brand awareness You want to associate your brand with the cool kid and tap into the potential of their millions of followers Which Type of Influencer Is Right for Your Brand: 5 Factors Should You Consider There are many different types of influencers you can choose from. But how to determine which influencer is the right fit for your brand? Look at the following factors: #1: Influencer Rates The primary factor you should use for shortlisting is what types of influencers you can afford. Micro-influencers are affordable for small businesses, while mid to large enterprises would be better off partnering with a variety of micro, mid-tier, and macro influencers. If you’re ready to invest a heavy penny, mega-influencers are the way to go. #2: Campaign Goals Partner with different types of influencers for varying marketing goals. Brand ambassadors and affiliate marketers might be your perfect fit if you aim to associate with a famous face. Content creators are the right choice if your goal is to create high-quality digital marketing assets and video content. #3: Audience Your target audience should align with the types of influencers you’re partnering with. Macro-influencers are your best bet if you’re going for a diverse audience. Specialized thought leaders are a no-brainer if you want to serve a narrow segment. Match your target audience or buyer persona with the influencer’s follower demographic. #4: Platform Influencers are no longer limited to Instagram — or even types of social media. Depending on your campaign goals and type of business, choose a platform-specific influencer. Gaming influencers are popular on Twitch but for B2B influencers, go on Twitter or LinkedIn. #5: Fake Followers Fake influencers are the parasite of your influencer marketing campaign. Micro-influencers looking for brand sponsorships might need more evaluation, but larger influencers whose business relies on their reputation are more trustworthy and have less chances of being fake influencers.

Learn more: Conducting a Fake Follower Audit on an Influencer’s Account

kynship.co - 26 Types of Influencers You Need to Know [With Examples] - Kynship

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