Social Media Means
Photo by Nicolas Pexels Logo Photo: Nicolas

What country is TikTok from?

China TikTok, known as Douyin in its home market, was launched in China in September 2016. It quickly started to gain traction in China and parent company ByteDance launched an international version the following year.

Is 30 minutes running 5K?
Is 30 minutes running 5K?

Many runners complete a 5K in 30 to 40 minutes, and many runners are satisfied with their time if it's around this benchmark. The average walker...

Read More »
Which software is best for social media post design?
Which software is best for social media post design?

7 Best Graphic Makers for Social Media in 2022 [Windows, Mac] PowerDirector 365 Business - Best Overall. PhotoDirector 365 - Best for Still...

Read More »

TikTok, known as Douyin in its home market, was launched in China in September 2016. It quickly started to gain traction in China and parent company ByteDance launched an international version the following year. Originally launched as a short-form video sharing platform, primarily for lipsyncing and dancing videos, TikTok has grown into a fully-fledged video service, with content available for all types of viewers. ByteDance had prior experience on running wildly popular apps, as the operator of AI-powered news aggregation platform Toutiao. Zhang Yiming, the founder and CEO of ByteDance, incorporated a similar AI-platform into TikTok, which is able to identify a user’s interests and feed them more relevant videos. While many Chinese apps have failed to succeed outside of China, most notably Tencent’s WeChat, TikTok managed to push itself into the overseas market through the acquisition of Musical.ly in November 2017 for $1 billion. This added 80 million users, mostly in the US, which TikTok then imported to its own platform. From there, TikTok snowballed into the most popular app in 2019 and 2020. It was downloaded 693 million times in 2019 and 850 million times in 2020. Even though it only launched in 2017, TikTok was the seventh-most downloaded app of the 2010s, and looks to be a true competitor against Facebook’s grip on social networking in the West. Even with this stellar growth, TikTok has faced several controversies. In 2019, India and Pakistan banned it for “morality issues”, with both bans being rescinded after a while. India banned the app again in June 2020, along with a spate of other Chinese-based apps, as tensions between China and India heightened. India upheld the ban in January 2021, which has led to several other TikTok-clones taking over market share in the country. TikTok also faced having to sell its operations in the US to a holding company, which would have been controlled by Walmart and Oracle. However, President Trump’s executive order has been canned by the Biden Administration. Even with the slowdown in downloads due to India’s ban and both Facebook and Snapchat launching clones of TikTok, the app remains one of the fastest growing in the world. It is expected to surpass 1 billion monthly active users by the end of 2021.

What is the fastest growing social media platform?
What is the fastest growing social media platform?

This begs the question: What are the fastest-growing social media platforms? The latest data shows that the fastest-growing social network is TikTok.

Read More »
Can you get paid from TikTok without followers?
Can you get paid from TikTok without followers?

If you want to make money directly from TikTok, you'll need to meet a minimum follower requirement and have at least 100,000 video views in the...

Read More »

We have collected data and statistics on TikTok. Read on below to find out more.

TikTok key statistics

TikTok generated an estimated $4.6 billion revenue in 2021, a 142% increase year-on-year TikTok had 1.2 billion monthly active users in Q4 2021 and is expected to reach 1.8 billion by the end of 2022

In China, TikTok is accessed by over 600 million users daily

TikTok has been downloaded over three billion times

TikTok App Report 2022 Want to dive deeper into the most popular app of 2020 and 2021? Our TikTok report includes detailed breakdowns on the app’s revenue, usage, demographics, downloads, engagement, and benchmarks.

TikTok overview

TikTok revenue

TikTok has rapidly increased its revenue generation in the past few years. In 2021, it generated $4.6 billion, a 142% increase year-on-year.

TikTok quarterly revenues 2017 to 2022 ($mm)

TikTok annual revenues 2017 to 2021 ($mm)

TikTok users

TikTok reached one billion users in the third quarter of 2021 and is expected to reach 1.8 billion by the end of 2022.

TikTok quarterly users 2018 to 2022 (mm)

TikTok annual users 2018 to 2021 (mm)

TikTok users by region

TikTok has high amounts of usage in all regions and has over 300 million users in Asia-Pacific region, which does not include China and India.

TikTok annual users by region 2018 to 2021 (mm)

Douyin users

Douyin, the Chinese version of TikTok, has over 700 million daily active users and is one of the most popular apps in the country.

Douyin annual daily active users 2017 to 2021 (mm)

TikTok downloads

TikTok was the most downloaded app in 2020 and 2021 and peaked at 318 million downloads in Q1 2020, a record for quarterly downloads outside of China.

TikTok quarterly downloads 2017 to 2022 (mm)

How do you get 1m on TikTok?
How do you get 1m on TikTok?

Here are the four tips on how to grow to one million followers on TikTok. ... 4 Steps to Grow to 1 Million Followers on TikTok Choosing a niche. As...

Read More »
How much money does 1k Instagram followers make?
How much money does 1k Instagram followers make?

Brands typically pay anywhere from $10 per 1,000 followers to $500 for every 1,000 followers depending on your niche and engagement. If you have...

Read More »

TikTok cumulative downloads 2017 to 2021 (mm)

TikTok age demographics

A majority of TikTok users are aged under 30, with the largest age bracket aged between 20 and 20 years old.

TikTok worldwide age demographics 2021 (%)

TikTok gender demographics

TikTok is used by more women than men, but that gap is closing as it loses its stigma for being an app for teenagers and dancing.

TikTok worldwide gender demographics 2021 (%)

TikTok vs social apps: users

Want to learn more about social apps? Check out our Social App Report

TikTok FAQ

What is TikTok’s global internet penetration?

TikTok is used by 18% of global internet users aged 16 to 64 (GlobalWebIndex)

What countries is TikTok most popular in?

Outside of China, TikTok’s largest markets are the US, Indonesia and Brazil

How many users did TikTok have in India before it was banned?

TikTok had 190 million users in India, making it the app’s second largest market behind China

How many times has TikTok been downloaded?

TikTok reached 3 billion downloads in June 2021. It was the seventh-most downloaded app of the 2010s (Data.ai)

What is TikTok’s peak quarterly downloads?

TikTok had 315 million downloads in Q1 2020, which is a record for quarterly downloads not including Chinese third-party app stores (SensorTower)

What is TikTok’s rating?

TikTik was the most positively reviewed app in the US in 2020, with 88% positive reviews (SensorTower)

How many marketers plan to use TikTok?

14% of marketers plan to up their spend in 2021 (HubSpot), however only 3% see it as the most effective social media channel (CivicScience)

What is TikTok’s valuation?

TikTok was valued at $50 billion by investors in 2020 (Reuters)

What is ByteDance’s valuation?

ByteDance was last valued at $180 billion, however trading in private markets has exceeded $350 billion (SCMP)

Which type video will viral on YouTube?
Which type video will viral on YouTube?

This jumpstarts the viral sharing process. In addition, certain YouTube categories are more likely to get higher view counts than others. Music...

Read More »
What media jobs pay the most?
What media jobs pay the most?

High Paying Media Professional Jobs Media Director. Salary range: $51,500-$110,000 per year. ... Media Consultant. Salary range: $24,000-$91,500...

Read More »
Who controls TikTok in the US?
Who controls TikTok in the US?

ByteDance TikTok is owned by Chinese parent company ByteDance. Dec 13, 2022

Read More »
Which is the best Google app to earn money?
Which is the best Google app to earn money?

Here are some of the best money-making apps of 2022. Google Opinion Rewards: Surveys. Surveys On The Go: Surveys. SurveyMonkey: Surveys. iPoll:...

Read More »