Social Media Means
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What counts as a view on TikTok?

1️⃣ TikTok: a view is basically an impression—meaning, the very millisecond ⏱ your video starts to play, it's counted as a view. In addition, the platform counts repeated views 🔂. So if the the video loops, for instance, it counts every single time. One caveat, though: watching your own videos won't be counted.

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What counts as a VIEW⁉️ It depends on the platform that’s measuring. Here’s a breakdown: 1️⃣ TikTok: a view is basically an impression—meaning, the very millisecond ⏱ your video starts to play, it’s counted as a view. In addition, the platform counts repeated views 🔂. So if the the video loops, for instance, it counts every single time. One caveat, though: watching your own videos won’t be counted. 3️⃣ Instagram + IGTV: a view is counted after a video autoplays for 3 seconds (consecutively). What’s more, replays don’t count—i.e., the same viewer watching a video over-and-over (or at least 3-second chunks of it). 5️⃣ LinkedIn: my video says 2-seconds (and so does the rest of the web when you research the topic). However, when I uploaded my last video to LinkedIn, it looks as if they’ve upped it to 3-seconds to match-up with Facebook and Instagram. 6️⃣ YouTube counts a view after 30-seconds of continuous viewing and only when the viewer elects to play the video (no autoplay trickery). What’s more, YouTube implants methods for determining whether replays should or shouldn’t be counted and limits the number or qualified replays eligible to be counted per day. If a video is fewer than 30 seconds in duration, at least 11 seconds must be watched 👀. Craziest part of all: when YouTube videos crossover 301 views, they undergo a manual review process to check the legitimacy of the views. YouTube doesn’t want flukes or fakes affecting its algorithms.

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Bottom line: a “view” isn’t a standardized unit of measurement 📐. As you compare and evaluate the performance of your videos across the web, keep these differences in mind. A 100 views on YouTube, for instance, could be the equivalent of thousands someplace else.

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How do I make my TikTok most viral?

Engage with the popular TikTok videos, content creators and TikTok influencers you see. Check out the more niche hashtags and trending hashtags that frequently crop up – and pay attention to trending songs, voiceovers and sound memes. The way these are used and shared between different content communities varies.

Wondering how to go viral on TikTok? You’ve come to the right place. In 2023, simply creating TikTok content and just waiting for those metrics to skyrocket won’t cut the mustard. You need to know the best tips to maximise your chances of viral success on TikTok and access the right audiences to boost your ROI on campaigns.

There are now over 1 billion TikTok users (over 80% of them are millennials or Gen Z). TikTok is clearly the platform of choice for younger people, with 69% of those we surveyed saying they’ve had an account and 34% claiming it’s the ‘platform they spend the most time on’. But just because they’re on there, it doesn’t mean they’ll watch your video. How do you avoid getting lost in the noise?

To achieve all your TikTok marketing goals, you need to know how to tap into your TikTok audience’s desires, use the TikTok algorithm to your advantage, and create content that truly moves the dial. We have the fundamental tips to help you do exactly that, so you can catapult your content into the spotlight. But first, a caveat (hear us out). Going viral on TikTok isn’t everything.

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