Social Media Means
Photo: Yaroslav Shuraev
1️⃣ TikTok: a view is basically an impression—meaning, the very millisecond ⏱ your video starts to play, it's counted as a view. In addition, the platform counts repeated views 🔂. So if the the video loops, for instance, it counts every single time. One caveat, though: watching your own videos won't be counted.
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Read More »What counts as a VIEW⁉️ It depends on the platform that’s measuring. Here’s a breakdown: 1️⃣ TikTok: a view is basically an impression—meaning, the very millisecond ⏱ your video starts to play, it’s counted as a view. In addition, the platform counts repeated views 🔂. So if the the video loops, for instance, it counts every single time. One caveat, though: watching your own videos won’t be counted. 3️⃣ Instagram + IGTV: a view is counted after a video autoplays for 3 seconds (consecutively). What’s more, replays don’t count—i.e., the same viewer watching a video over-and-over (or at least 3-second chunks of it). 5️⃣ LinkedIn: my video says 2-seconds (and so does the rest of the web when you research the topic). However, when I uploaded my last video to LinkedIn, it looks as if they’ve upped it to 3-seconds to match-up with Facebook and Instagram. 6️⃣ YouTube counts a view after 30-seconds of continuous viewing and only when the viewer elects to play the video (no autoplay trickery). What’s more, YouTube implants methods for determining whether replays should or shouldn’t be counted and limits the number or qualified replays eligible to be counted per day. If a video is fewer than 30 seconds in duration, at least 11 seconds must be watched 👀. Craziest part of all: when YouTube videos crossover 301 views, they undergo a manual review process to check the legitimacy of the views. YouTube doesn’t want flukes or fakes affecting its algorithms.
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Read More »Engage with the popular TikTok videos, content creators and TikTok influencers you see. Check out the more niche hashtags and trending hashtags that frequently crop up – and pay attention to trending songs, voiceovers and sound memes. The way these are used and shared between different content communities varies.
Wondering how to go viral on TikTok? You’ve come to the right place. In 2023, simply creating TikTok content and just waiting for those metrics to skyrocket won’t cut the mustard. You need to know the best tips to maximise your chances of viral success on TikTok and access the right audiences to boost your ROI on campaigns.
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