Photo: Ivan Samkov

What CRM does Spotify use?

Salesforce SPOTIFY uses Salesforce for everything from collaboration to tracking progress against quarterly targets to recognizing group and individual achievements to helping customers.

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I have experienced that users in India, of music applications, just get adjusted to whatever technology is just Ok. But I was struggling to use one Music Player as my default and keep on juggling from one to another. There was a major difference between what choices I want to listen and what I have been shown. Ofcourse, there was a major gap in the customer interaction with the system. During this period, I saw many of my friends using a music player which was not even available in India. They were desperately trying to use SPOTIFY using VPN and all, even when many of music applications were available. Eventually, SPOTIFY was released in India on 31st January, 2019. Today SPOTIFY is the best music player available in PlayStore OR AppStore in India. Generally, I feel like wow it’s so cool, I feel happy using the application( less pain for finding my kind of music).

But How is SPOTIFY making me feel like it?

Answer is By managing all my music played like by managing my favourite artist (that sometimes I do not even know :p ), my genre etc. But as a music lover, sometimes I listen to about 200 songs in a day and that is a lot of information to handle per customer.

How are they doing this?

They uses a best Customer relationship management solution called SALESFORCE. SPOTIFY uses Salesforce for everything from collaboration to tracking progress against quarterly targets to recognizing group and individual achievements to helping customers. Few years earlier, Spotify collaborated with facebook integrate social and music platform together. And tapping into the social arena has been critical to Spotify tremendous success. Due to this Spotify has grown exponentially which could have caused several failures. But this is where SALESFORCE comes in. Growing catalog of millions of tracks and millions active users in more than 10 countries, preserving its culture and personality. With Salesforce, SPOTIFY has been able to overcome this challenge and even manage users data easily. By giving team members constant feedback and instant access to valuable information, SPOTIFY has been able to concentrate on providing customers music and less on growing pains. Salesforce can be used to provide best customer service even when you are starting a startup which SPOTIFY did. It becomes easy to manage customer relationship even when your business grows. Salesforce makes your business less tangible and you can even track when your business is getting stagnant.

How can SALESFORCE be a valuable asset in a small scale industry or for just a start up?

Well, this question is for another day! ADIOS ;)

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