Social Media Means
Social Media Means
Photo: Annie Spratt
Skipping research and testing is one of the most common marketing mistakes that companies make. Market research and testing save time and money by predicting how your products and promotions will perform before you launch a single campaign.
You will learn to understand the social marketplace, build strategy, plan and execute effective campaigns, analyse successes and failures, and...
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You'll Gain More Customers This is especially so when they see that many other people like them also watch and like your videos too. One way to...
Read More »Are you making any of these five common marketing mistakes? If you are, there's still time to turn things around. Most marketing errors can be avoided with careful planning. Marketing mistakes can cost your business quite a lot in lost revenue and other expenses. In some cases, marketing errors may even cause a public relations problem. A strong marketing campaign will connect you with the right customers, get people talking about your company, introduce your product or service to the media, and set up your business for financial success. Thoughtless marketing, however, can do the opposite. 05 of 05 Lack of Research and Testing Skipping research and testing is one of the most common marketing mistakes that companies make. Market research and testing save time and money by predicting how your products and promotions will perform before you launch a single campaign. They give you a snapshot of how the public will respond to your marketing campaigns, which can help you flag ineffective or unpopular ideas before you go to the expense of putting them into practice. To understand how consumers will respond to your marketing efforts, do your due diligence. Develop multiple offers, prices, packages, and promotions, then see how potential customers react to each. 04 of 05 Improper Focus and Positioning Brand positioning is an important part of creating a space for your company and standing out from the competition. Strategic market positioning creates momentum, which means that every time you market a new product or service, you are building on the previous product. But many companies market single products without thinking about how their overall brand is perceived. They then have to start over with every marketing campaign, which costs time, money, and effort. Avoid this common marketing error by using positioning strategies to influence how customers compare you to your competitors. Are you luxury or budget? Are your products for a specific situation? Are you known for high quality or a certain type of customer? Every product or service that you market should relate back to your overall focus and positioning. This creates a specific niche for you in your industry, allowing you to develop a loyal customer base. 03 of 05 Marketing Without a USP Your USP is your unique selling proposition: the single statement that sets you apart from the competition. It shows how the benefits of your product directly address the needs of consumers in a way that no other product does. Are you solving a problem no one else is solving? Creating luxury quality for a low price? Are you selling a specific lifestyle? Do you use materials or resources in a new and desirable way? Customers have a lot of marketing messages clamoring for their attention. If you don't present them with a USP, your business is likely to get lost in the noise. Avoid this marketing error by making your USP the foundation of every marketing decision. This will help customers understand why they need your business and what sets you apart from your competitors.
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Read More »02 of 05 Failing to Capture Repeat Customers Focusing exclusively on attracting new customers, and missing the revenue created by repeat business, is a common marketing error. New customer acquisition is important, but it isn't nearly as profitable as marketing to returning customers. On average, selling to a new customer is five times as expensive as selling to an existing customer. A repeat customer has fewer barriers to overcome before making a purchase because they have already trusted your business once. And the more a customer buys from you, the more likely they are to continue buying. If your marketing strategies are directed only at new customers, you're missing an important segment of your market. Avoid this marketing mistake by devoting as many resources to capturing repeat buyers as you do to acquiring new ones.
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