Photo: Pixabay

What do social media managers get paid?

sproutsocial.com - How much do social media managers make? A salary guide for 2022

Which country has the best communication?

Top Countries In The Information and Communication Technology Development Index Rank Country ICT Development Index Ranking 1 South Korea 8.93 2...

Last updated Nov 21, 2021

How much money does 1k views make?

YouTube channel usually gets $18 per 1000 ad views, which is equal to about $5 per video views. 4. Sep 20, 2022

Last updated Aug 19, 2021

Promotion

How much do social media managers make? Well, that depends.

We know that’s probably not the answer you’re looking for, but it’s the truth. Salary ranges are impacted by everything from geographic location to years of experience and more. Luckily, tons of resources have collected data that accounts for these variables. If you’re looking for an average social media salary for your unique situation, chances are you can find it in this article. We’ve compiled data from sources across the web to provide you with everything you need to know about average social media manager salaries. Use this information to set fair expectations and negotiate the pay you deserve.

What is an average social media manager salary?

Social media management went from being questioned as a career path to becoming a full-team operation. These new circumstances have businesses competing to secure talent, creating an ideal market for those seeking a career in social media. Let’s look at how all this change impacts base pay for social media managers of all stripes. Here are the salary ranges you can expect by geographic market, industry, experience, education and gender.

How much do social media managers make in the US?

Social media managers working in the United States can expect salary fluctuations based on the region they work out of. As of September 2022, the average salary for social media marketers across the US is a base pay of around $70,000 with opportunities for upward of $6,000 in additional compensation. Here’s how that number changes when you look at specific cities across the US: According to a recent study from Upwork, over 40 million American workers expect to work remotely in the next few years. If you’re a social media manager who counts yourself among them, you’re looking at an average salary of $71,000.

How much do social media managers make in Europe?

According to findings from the UK and Ireland edition of the Sprout Social Index™, hiring social media talent is the #1 challenge facing European social media teams today. Thanks to the growing role of social media in Europe, hiring has become increasingly competitive in the region. Here are the average salaries social marketers can express in countries throughout Europe, according to Glassdoor:

How much do social media managers make in different industries?

When it comes to social, some industries seem to outperform others.

It may be due to audience engagement or content creation opportunities. Whatever the case is, that social performance is often reflected back in a social media manager’s earning potential. Zippia segmented their social media manager salary data by industry and found that professionals working in:

Technology can expect an average salary of $76,786.

Manufacturing can expect an average salary of $71,841

Finance can expect an average salary of $68,394

Retail can expect an average salary of $68,247

How much do social media managers make based on experience?

Social has officially been around long enough for us to observe long-term social media manager career trajectories. That means there’s new data on what marketers can expect to make as they gain more experience.

How is 1m calculated?

One meter is approximately equal to 3.28084 feet. To convert meters to feet, multiply the given meter value by 3.28084 feet. For example, 5 meters...

Last updated Jan 25, 2021

What products are in high demand right now world?

What products are most profitable to sell? Beauty products and cosmetics. Jewelry. TV and smartphone accessories. Designer sunglasses. Children's...

Last updated Jul 28, 2021

Promotion

Rachel Karten, social media consultant and author of the Link In Bio newsletter, surveyed 1,000 social marketers to analyze compensation trends. Her research found that: Social media professionals with 1-3 years of experience make an average salary of $56,605 Social media professionals with 3-5 years of experience make an average salary of $64,320 Social media managers with 5-7 years of experience make an average salary of $78,129

How much do social media managers make by gender?

Gender pay disparity is a persistent issue in marketing, where the overall average pay gap for full-time workers is a whopping 12.6%. These discrepancies also exist in the world of social. Karten’s Social Media Compensation Survey looked at average salary by gender and found that:

Men receive an average salary of $78,989

Women receive an average salary of $71,223

Non-binary individuals receive an average salary of $63,536

How much do freelance social media managers make?

Freelance social media managers and consultants have the power to control their workload, therefore controlling their income. Keeping that cash flow up starts with setting the right fees. Data from Upwork shows that the median hourly rate for social media managers ranges from $14-$35. Project-based rates vary by business size and project type. For example, the average cost of account management services for small businesses is around $400-$2,000. On the other hand, larger companies might pay anywhere from $2,500-$10,000 for the same services.

3 Trends driving social media manager salary expectations

The current state of the US job market is confusing, to say the least. Despite this, current and aspiring social media managers should remain optimistic. In a world where social trends shape everything from consumer buying habits to brand reputation, social media managers aren’t a “nice-to-have.” They’re business critical. To better understand other drivers behind the data listed above, let’s take a look at three trends affecting social media manager salary expectations.

Salary expectations are reaching pre-pandemic levels

During the onset of the COVID-19 pandemic, many job seekers lowered their salary expectations in favor of stability during uncertain times. According to a recent report from Glassdoor, those expectations are on the rise again. The amount of money job seekers expect when looking for a new role has increased 43% from first-quarter 2021 to first-quarter 2022. Today, job seekers are expecting to make 34% (or $9,253) more than their current salary. That number was closer to $7,000 before the pandemic, so there’s still some work to be done to close the gap. But, if this steep growth is an indication of anything, it’s that those working in the business and technology sectors may be recouping those losses faster than expected.

Social media roles are becoming more specialized

How many views do I need to be viral?

Generally, posts with 100,000+ likes or views and 1,000+ comments are considered to be viral. However, the term 'viral' is subjective and can mean...

Last updated Jul 26, 2020

Can I earn money by watching Google ads?

Yes, you can earn money from watching ads. However, because it's very easy to earn money, you won't see huge payouts. Although you can make some...

Last updated Sep 16, 2018

Promotion

How many people does it take to manage a strategic presence across multiple social networks?

In today’s social landscape, quite a few.

Consumer social media usage has been steadily rising over the past few years. More people are turning to social to communicate with and about businesses, creating new opportunities within the channel. Coincidentally, this also creates more work for social media teams. A quick search on any job board will reveal several new titles that fall under the umbrella of social media management. Each of these new roles calls for their own social media skill set, whether that be account management, data and analytics, content creation or customer care. This increase in departmental scope has created new paths for career advancement, helping social media managers claim more executive-level titles and higher salaries.

SMMs are speaking up about unfair expectations

Saying social has evolved over the past few years is like saying “water is wet” to a social media manager. Those working outside of social, however, may not share the same understanding. SMM job descriptions are so broad and, dare I say, wild cause higher-ups really don't know what they want to accomplish by being on social media. — Vuh-suun-dher-ah (She/Her) (@ThisDhara) October 26, 2021 This disconnect has led to several job postings that request a full team’s worth of work from a single person. It’s an outdated idea of what a social media manager can accomplish alone, even worse when it comes with an outdated salary. Several established social media managers have taken to #MarketingTwitter to voice their frustrations about these mismatched expectations. To better understand the conversation at large, we used Sprout Social’s Advanced Listening tool to analyze Tweets sent on the topic from January 1, 2022, to August 17, 2022. everything a social media manager does: marketing, content creation, graphic design, video editing, community management, strategy, copywriting, customer support and publishing on 8 channels social media day is a reminder to give them credit, respect and pay them their worth — chithukral on all socials (@ChiThukral) June 30, 2022 Social media managers are experts when it comes to raising awareness for brands and causes. As they lean on these skills to advocate for their career and compensation growth, we’ll continue to see gains in salary averages.

Get the social media manager salary you deserve

When it comes to salary discussions, preparation is essential. Gathering market-specific pay data before kicking off the conversation can ensure a fair negotiation process. You have to know your worth. If you want to learn more about your growth path in the wild world of social, check out this guide to social media careers. We’ve got the inside scoop on seven different career paths so you can find your dream job.

sproutsocial.com - How much do social media managers make? A salary guide for 2022

What is the Google form of Publisher?

Form Publisher is a document generator or document merge solution: generate PDF, Google Docs™, Sheets™, Slides™, Microsoft Word, Excel, Powerpoint...

Last updated Mar 19, 2018

What is the lowest paying job?

25 of the Lowest Paying Jobs Food-Preparation Workers. ... Gambling Dealers. ... Gambling Change Persons and Booth Cashiers. ... Parking Lot...

Last updated Oct 4, 2022

Promotion

Who is most active on social media?

Facebook Characteristic Number of active users in millions Facebook 2,910 YouTube 2,562 WhatsApp* 2,000 Instagram 1,478 9 more rows • Jul 26, 2022

Last updated Apr 11, 2020

Promotion

How to be an influencer?

How to Become an Influencer? Step 1: Find Your Niche. ... Step 2: Choose Your Social Media Platform. ... Step 3: Learn About Your Audience and Stay...

Last updated May 11, 2020