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What do we learn in marketing?

You'll learn how to set budgets, find new customers, enter international markets, and decide on prices or profits. Marketing degrees will also call for strong presentation, debating, and communication skills – useful in any job.

ucas.com - Marketing - UCAS

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A marketing degree will introduce you to a variety of creative and analytical skills, along with lots of business topics. You might spend your morning learning calculations to set an annual budget, and your afternoon coming up with catchy slogans for a campaign. You need to be flexible and open-minded. Studying marketing will demand less of your time than other degrees – around 11 hours per week – which will give you plenty of time for self-study and meeting your classmates for those group projects. A marketing degree also calls for a lot of contemporary industry knowledge, so conducting your own research and keeping up-to-date with live case studies will also take up some of your time. You’ll also learn in a variety of ways, and environments. The traditional lectures and seminars will help you master theories, as will the essays and reports you write. But alongside this, there’ll be presentations, recordings, group work, case studies, and live projects. Marketing is normally a three-year BA degree. This can be longer if your university offers placement years in business – something you should seriously consider, because the marketing graduate scene is very competitive. Some universities also offer a BSc option, which is generally more geared to the quantitative, analytical, and financial side of marketing. In your first year, you can expect to master the fundamental topics of marketing, like branding, research, digital, public relations, and budgeting. Your second and third years will offer specialisms, which may include international marketing, services marketing, events, or management.

Studying a marketing degree will likely involve:

writing reports and essays

attending lectures and seminars

hearing from business speakers

placements and industry experience

projects, presentations, and group work

Are you considering an accelerated degree? Click here to read more about the possibility of completing your undergraduate course in two years rather than three.

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Are marketing jobs in high demand?

Job Outlook Overall employment of advertising, promotions, and marketing managers is projected to grow 10 percent from 2021 to 2031, faster than the average for all occupations. About 35,300 openings for advertising, promotions, and marketing managers are projected each year, on average, over the decade.

bls.gov - Advertising, Promotions, and Marketing Managers

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Many of these workers are employed in advertising agencies or in corporate or regional managing offices. A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales. The median annual wage for advertising and promotions managers was $127,150 in May 2021.

The median annual wage for marketing managers was $135,030 in May 2021.

Overall employment of advertising, promotions, and marketing managers is projected to grow 10 percent from 2021 to 2031, faster than the average for all occupations. About 35,300 openings for advertising, promotions, and marketing managers are projected each year, on average, over the decade. Many of those openings are expected to result from the need to replace workers who transfer to different occupations or exit the labor force, such as to retire. Explore resources for employment and wages by state and area for advertising, promotions, and marketing managers. Compare the job duties, education, job growth, and pay of advertising, promotions, and marketing managers with similar occupations. Learn more about advertising, promotions, and marketing managers by visiting additional resources, including O*NET, a source on key characteristics of workers and occupations.

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