What do you need to study to become a social media manager?

As far as degree requirements go, many employers prefer a bachelor's degree to start. But the good news is: because social media is still a newer field, you have options for what you can study. Typically employers require a degree in journalism, communications, marketing, or public relations.

wgu.edu - Social Media Manager Career Guide - Western Governors University

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Because social media is such an important part of so many different businesses and organizations, every path to social media management is unique. Some go straight into social media after graduating college. Others discover their love for marketing after working for a year or more in a different role and go on to work in social media in a similar industry. Here are some of the most common steps to becoming a social media manager:

Step One: Get your bachelor’s degree.

As far as degree requirements go, many employers prefer a bachelor’s degree to start. But the good news is: because social media is still a newer field, you have options for what you can study. Typically employers require a degree in journalism, communications, marketing, or public relations.

Step Two: Build your portfolio.

Whether at an internship, through a freelance role, or an entry-level job, you’ll want to start building your portfolio to demonstrate your social media marketing abilities. Grab screenshots, gather analytics, and keep track of your campaigns and progress so you can share with future employers or clients.

Step Three: Become a social media coordinator.

To become an effective social media manager, you need first-hand experience. Employers want to know you have a proven track record and the ability to create engaging social media content. While many marketing and public relations positions can lead to an entry-level social media role, more often than not you’ll need a year or more of experience before shifting to a managerial role. However, if you have managerial experience in other fields, you may be able to shift sooner with the right portfolio and experience. Creating and implementing marketing strategies will be a significant part of your role as a social media manager. As long as you can demonstrate your strategy, planning, and content creation abilities, you’ll be on your way in no time.

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