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What do you study in marketing?

usnews.com - What You Need to Know About Becoming a Marketing Major

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Students in a marketing major learn the ways businesses maintain relationships with their audiences through targeted activities that create, communicate and deliver offerings to them. Marketing finds a need consumers have and creates products or services to satisfy that need, all while promoting the mission of the brand or organization. Marketing majors are either part of an institution’s communications or business school, and curricula include more than just business practices.

What Is a Marketing Major?

A marketing major studies the branding and promotion of products and services to the public, which is targeted through specific demographics. Marketing touches many areas of study, so students will be well-versed in advertising, communications, consumer behavior, public relations, and marketing strategy and research. This career-oriented major provides a professional education with either a strong background in liberal arts, as a Bachelor of Arts, or a more technical approach, as a Bachelor of Science.

Common Coursework Marketing Majors Can Expect

Typical introductory courses for marketing majors include marketing research; consumer behavior; introduction to marketing management; digital marketing; and marketing and society. Students will form an understanding of the many facets of marketing, some of which are consumer interaction; the pricing and promotion of goods; branding; supply and demand; global marketing; effective communication; and strategy. More advanced courses for upperclassmen include retailing management; marketing channel strategy; marketing analytics; brand management; marketing for social change; direct response marketing; advertising and social media strategy; and sports management marketing. In a course like brand management, students will learn brand-building for products, services and organizations. It gives students the necessary tools to manage a brand, like building brand equity or creating a brand identity. Students can join campus organizations like a marketing club or the Public Relations Student Society of America to find out about marketing-related events or internship opportunities from fellow students and advisers. Internships for those in this major are important to blend business experience with academic study. Some programs offer school credit for marketing internships, and may require certain prerequisite courses and permission from instructors to gain credit. Depending on the program, marketing students can earn a B.S. or a B.A.

How to Know if This Major Is the Right Fit for You

This major requires a cross section of skills like critical thinking, creativity, knowledge of media trends and analytical skills. Those with an interest in psychology may enjoy marketing, as many of the lessons in consumer behavior courses are based on psychology principles. For students who are more science-minded, the technical side of marketing teaches data collection, data storage methods and data analysis to aid in consumer research and problem-solving. Strong interpersonal and organizational skills are necessary for those who want to work with clients through customer service. This major is right for anyone who wants to develop marketing knowledge to work with brands and products. Creative and analytical skills are helpful to the many areas of marketing, and students can find their niche throughout the coursework.

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What Can I Do with a Marketing Major?

Marketing majors can find work at for-profit and nonprofit organizations. The major areas of employment for marketing majors are brand management, market research, advertising, public relations, sales and customer relations. These areas need professionals like product managers, social media marketers, media planners, advertising specialists, marketing managers , copywriters, event managers, web content managers and graphic designers. Since much of marketing takes place online, social media is a huge part of brand strategies. Social media marketers are employed by companies to create a social media strategy, manage multiple social channels by interacting with users and posting content, plan social media campaigns, create budgets for social media activities, work with other marketing teams within the organization to integrate the strategy, and manage a social media team. Like many careers in business, marketing is a profession where a graduate degree may be helpful to advance and earn a higher salary. Advertising firms, market research firms, consulting firms, print and digital media companies, government institutions, department stores or other retail outlets, and financial services firms all employ people with marketing majors and degrees.

Schools Offering a Marketing Major

usnews.com - What You Need to Know About Becoming a Marketing Major

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