What do you understand by social media?

What is Social Media? Social media refers to the means of interactions among people in which they create, share, and/or exchange information and ideas in virtual communities and networks. The Office of Communications and Marketing manages the main Facebook, Twitter, Instagram, LinkedIn and YouTube accounts.

communications.tufts.edu - Social Media Overview - Tufts Communications and Marketing

What is the next TikTok?

TikTok's competitors include Clash, Triller, Dubsmash, Instagram, Byte, Funimate, Lomotif, Cheez, Vigo Video, KWAI, Likee, Firework, and VideoShow....

Last updated Jul 31, 2021

Are people tired of influencers?

47% of consumers are fatigued by repetitive influencer content. In fact, this collective frustration has led to some amazing parody accounts (like...

Last updated Jun 16, 2022

Promotion

What is Social Media?

Social media refers to the means of interactions among people in which they create, share, and/or exchange information and ideas in virtual communities and networks. The Office of Communications and Marketing manages the main Facebook, Twitter, Instagram, LinkedIn and YouTube accounts. We offer an array of tools, including one-on-one consults with schools, departments and offices looking to form or maintain an existing social media presence to discuss social media goals and strategy, as well as offer insights and ideas. Before creating any social media account, you must submit the Account Request Form. Be sure to check with your school’s communications office for any school specific regulations or branding guidelines.

Key Principles for Social Media Managers:

Social media is about conversations, community, connecting with the audience and building relationships. It is not just a broadcast channel or a sales and marketing tool.

Authenticity, honesty and open dialogue are key.

Social media not only allows you to hear what people say about you, but enables you to respond. Listen first, speak second. Be compelling, useful, relevant and engaging. Don’t be afraid to try new things, but think through your efforts before kicking them off.

Popular Social Media Tools and Platforms:

Blogs: A platform for casual dialogue and discussions on a specific topic or opinion. A platform for casual dialogue and discussions on a specific topic or opinion. Facebook: The world’s largest social network, with more than 1.55 billion monthly active users (as of the third quarter of 2015). Users create a personal profile, add other users as friends, and exchange messages, including status updates. Brands create pages and Facebook users can “like” brands’ pages. The world’s largest social network, with more than 1.55 billion monthly active users (as of the third quarter of 2015). Users create a personal profile, add other users as friends, and exchange messages, including status updates. Brands create pages and Facebook users can “like” brands’ pages. Twitter: A social networking/micro-blogging platform that allows groups and individuals to stay connected through the exchange of short status messages (140 character limit). A social networking/micro-blogging platform that allows groups and individuals to stay connected through the exchange of short status messages (140 character limit). YouTube/Vimeo: Video hosting and watching websites. Video hosting and watching websites. Flickr: An image and video hosting website and online community. Photos can be shared on Facebook and Twitter and other social networking sites. An image and video hosting website and online community. Photos can be shared on Facebook and Twitter and other social networking sites. Instagram : A free photo and video sharing app that allows users to apply digital filters, frames and special effects to their photos and then share them on a variety of social networking sites. A free photo and video sharing app that allows users to apply digital filters, frames and special effects to their photos and then share them on a variety of social networking sites. LinkedIn: A place where groups of professionals with similar areas of interest can share information and participate in a conversations.

What is the hardest degree?

What are the hardest degree subjects? The hardest degree subjects are Aerospace Engineering, Law, Chartered Accountancy, Architecture, Chemistry,...

Last updated Jun 7, 2020

How do I protect myself from social media?

How to stay safe on social media Identify abuse. Online violence and abuse has become a far too common experience. ... Report them. Everyone will...

Last updated Jan 27, 2020

Promotion

Learn how to best utilize these tools with our platform specific best practices.

University Social Media Policies:

Social networks and other online media are great tools for engagement and two-way communication, but given the nature of this two-way, real-time communication, there is the potential for significant risks associated with inappropriate use.

University Policies related to social media:

General Social Media Best Practices:

While the tools of social media are easily accessible, the rules of the road are not necessarily intuitive. It’s a new communications landscape, with tremendous opportunities but also a lot to learn. We developed these guidelines to provide everyone at the university—from communications professionals to department administrators—with basic guidance on how to best use social media toward communications goals, both as the owner of an account and as a user/contributor. The suggestions and best practices outlined here can help you use these channels effectively, protect your personal and professional reputation, and follow university guidelines. We also hope that these guidelines spark conversations among social media practitioners on campus to learn from each other as we explore these emerging platforms. Please review the university best practices and feel free to contact Communications and Marketing with any questions.

Requesting or Registering an Official Tufts Social Media Account:

If you are looking to create an account, you must meet with the Social Media Strategist in the Office of Communications and Marketing to discuss the social media policies at the university, as well as strategy, goals, messaging and best practices. Please fill out a request form and we will contact you to set up a meeting. If you already have an account that was created prior to September 2013, please be sure to register your account with the Office of Communications and Marketing.

Questions?

Contact: digitalservices@tufts.edu

communications.tufts.edu - Social Media Overview - Tufts Communications and Marketing

Can I study social media?

Study social media online Taking an online social media course can help broaden your understanding of these platforms. Not only to sharpen your...

Last updated Apr 11, 2021

What are the 3 content pillars?

When developing a content marketing strategy that will deliver positive business results, keep the three pillars in mind: value, relevance, and...

Last updated Oct 23, 2019

Promotion

How does TikTok make money?

Like many other social media platforms, TikTok generates revenue through in-app purchases. The app provides from 100 to 10,000 virtual coins that...

Last updated Mar 4, 2021

Promotion

Do predators use Snapchat?

Snapchat is the preferred app of sexual predators. Predators target children at random.

Last updated Jul 15, 2022