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What does a digital marketer do daily?

Digital marketing managers are often responsible for creating campaign content daily. This process involves writing, editing, and producing original content that clearly conveys a message to the target audience. Digital marketers write content for social media, email, podcast episodes, and ads.

pathstream.com - A day in the life of a Digital Marketing Manager - Pathstream

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Daily tasks of a Digital Marketing Manager

A digital marketing manager is responsible for planning and overseeing all aspects of a digital marketing campaign on a day-to-day basis. A typical day in the life of a digital marketing manager generally includes some combination of administrative duties (e.g., emails or team meetings), content creation, strategic planning, and real-time data analysis. The daily tasks of a digital marketing manager can vary based on the company, type of product or service, or the specialty of the digital marketing manager. However, some of the common daily tasks of a digital marketing manager include:

Checking and responding to emails

Developing marketing campaign strategy

Creating campaign content

Implementing campaign strategy

Analyzing campaign performance

Improving search engine optimization

Collaborating with others

A digital marketing manager typically works during traditional business hours, Monday – Friday, 9 am – 5 pm. However, due to the nature of the work, digital marketing careers can have flexible work schedules depending on the company or role. The information below outlines and explains some of the daily tasks of a digital marketing manager.

Checking and responding to emails

Email communication is a basic yet essential responsibility in nearly every job. For digital marketing managers, checking and responding to emails is a daily task often repeated throughout the day. Emails help marketers communicate with team members, prioritize tasks, respond to requests, and troubleshoot campaign issues.

Developing campaign strategy

Digital marketing managers are responsible for developing marketing campaign strategies that directly align with the company’s goals and the needs of their target audience. To do this, marketers must first complete extensive market research to understand their audience, competition, and the ever-changing digital landscape. Once that research is complete, they can create a campaign strategy consistent with the needs, behaviors, and online location of their target audience.

Creating campaign content

Engaging and relevant content is the foundation of any successful marketing campaign. Digital marketing managers are often responsible for creating campaign content daily. This process involves writing, editing, and producing original content that clearly conveys a message to the target audience. Digital marketers write content for social media, email, podcast episodes, and ads. Often, marketers will also create graphics to accompany the content.

Implementing campaign content

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In addition to creating content for the campaign, digital marketing managers are also responsible for creating a plan to implement the content on the desired digital platforms. This task might include things like building Facebook ads, scheduling social media posts, uploading a new podcast episode, or designing email campaigns. For example, a digital marketing manager might use an email marketing platform like MailChimp to build and schedule an email campaign to promote a new product or advertise a sale.

Analyzing campaign performance

Once a campaign is up and running, a digital marketing manager and their team analyze how the campaign content is performing. Campaign analysis is an essential daily task of a digital marketing manager. Analytics tools like Google Analytics help digital marketing managers monitor, track, and interpret data points like engagement rates, website traffic, and sales. This type of information helps marketers understand what is working and identify opportunities for improvement. It also provides insight into the business’s key performance metrics over time and informs future campaign strategies.

Improving search engine optimization

In addition to campaign strategy, content, and performance analysis, a digital marketing manager might also spend part of their day improving the company’s search engine optimization (SEO). SEO is a fundamental aspect of digital marketing. In short, it is the process of improving a website’s organic search ranking or visibility on search engines like Google or Bing. To do this, digital marketing managers might work with an SEO expert or website designer to ensure that the pages on the site are fully functionally and optimized with SEO strategies like keywords, visuals, and compelling content.

Collaborating with others

Collaboration with team members and other departments is an integral part of a digital marketing manager’s day. Digital marketing managers will often spend a portion of their day meeting with colleagues, company executives, or clients. They use this time to discuss goals, develop marketing strategies, delegate tasks, review campaign performance, and outline opportunities for improvement.

pathstream.com - A day in the life of a Digital Marketing Manager - Pathstream

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