What does a paid social media specialist do?

What is a Paid Media Specialists? Paid Media Specialists are responsible for the day-to-day management of paid digital marketing campaigns which can include paid search, display and social advertising strategies across both B2B and B2C business.

celarity.com - Paid Media Specialists Job Description - Celarity

How much money can you make from a video with 1 billion views?

A YouTube video with 1 billion views can make upwards of $5,000. According to a variety of sources, YouTubers can make anywhere from $0.01 to $0.30...

Last updated Dec 16, 2019

How can social media affect mental health?

Research studies note the connection between use of social media and its undesirable outcomes that increase incidence of anxiety, stress,...

Last updated Jun 18, 2021

Promotion

What is a Paid Media Specialists?

Similar Job Titles:

Marketing Manager, Digital Strategist, Internet Marketing Specialist, Paid Search Manager, SEM Specialist

Paid Media Specialists are responsible for the day-to-day management of paid digital marketing campaigns which can include paid search, display and social advertising strategies across both B2B and B2C business. Paid Media Specialists are typically responsible for creating and optimizing paid media channels to support the digital department in their growth goals. Paid Media Specialists help drive growth and success for organizations on digital platforms. Their role is important as it is an integral part of the development and management of having an effective digital strategy as well as effective media buying.

What does a Paid Media Specialist do, typically?

Paid Media Specialists will typically work within a larger digital marketing team and report directly to the marketing leader to ensure paid media strategies are aligned with overarching marketing goals. Their daily responsibilities may include:

Developing, executing, and optimizing cutting-edge digital campaigns from conception to launch

Working cross-departmentally to align campaign strategies and goals across the organization

Providing ongoing actionable insights into campaign performance to relevant stakeholders

Defining, measuring, and evaluating relevant paid media KPIs

Building out media buys for various ad platforms and overseeing the day-to-day execution of paid media

Overseeing and managing the overall budget for paid media

Conducting in-depth keyword and website research, ad grouping and audience targeting

Maintaining knowledge of industry best practices and new technologies

A Paid Media Specialist is not:

A PPC Strategist

A PPC Strategist is focused purely on pay-per-click, whereas a Paid Media Specialist may focus on a wider array of digital paid strategies. See our full description for PPC strategist here.

An SEO Specialist

SEO Specialists are largely focused on search, and while search and keywords are included in a Paid Media Specialists’ responsibilities, they focus beyond search and more toward paid strategies of different platforms. See our full job description for SEO Specialist here.

Important metrics for a Paid Media Specialist

Who was rejected by 30 publishers?

[*] Carrie by Stephen King was rejected by 30 publishers. “We are not interested in science fiction which deals with negative utopias. They do not...

Last updated Sep 16, 2022

Can I teach myself social media marketing?

Getting Started with Social Media Marketing You can learn a lot on your own and by following tutorials, reading blogs, and listening to podcasts. A...

Last updated May 29, 2020

Promotion

Is social media specialist hard job?

zippia.com - Is being a social media manager a hard job? - Zippia

No, being a social media manager isn't a hard job. While being a social media manager isn't necessarily a demanding or tough job, it requires a specific set of skills and someone motivated by their work. As a social media manager, you are responsible for the company's media presence. This means that every photo, sentence, and customer interaction comes directly through you, and it is your responsibility to make the company look its best during those interactions. As the social media manager, you are assuming the role of the brand's voice. Every post you make, word you write, and action you take can directly affect the income and engagement with the company, both positively or negatively. While this seems like a difficult task, the work can be extremely fulfilling as long as you have the practice and basic marketing experience. Since your actions are directly linked to a company's social presence, you can see your hard work pay off in real-time with customer feedback. The hardest part of being a social media manager is usually landing contracts, but once you find a position or campaign for a company, the work can become rather routine. Social media managers will hand-craft and perfect each social media post to maximize customer interaction and accuracy and promote important news such as new products or upcoming sales. A company's social media presence is its storefront and greeter in the digital age. A good social media manager takes excitement in the different social changes and uses them to their advantage to catch on to the latest trends to maximize positive attention and sales for the brand.

Which content is most popular?

The most popular and effective types of content are: Blog posts and articles, used by 73% of marketers. Podcasts, used by 57% E-books, used by 56%...

Last updated Feb 10, 2022

Do I need an LLC to self-publish?

To use a business name to publish under you must file a Doing Business As (DBA)* or form a Limited Liability Company (LLC). While there are other...

Last updated Aug 15, 2019

Promotion

Does Facebook pay for 1000 followers?

Does Facebook pay for followers? Facebook doesn't pay for followers, but having a lot of followers on your Facebook page does help you earn more...

Last updated Mar 19, 2021

Promotion

Can you search someone you blocked on Instagram?

You can find your list of blocked people on Instagram by navigating to the "Privacy" section of your profile settings. Instead of searching for...

Last updated Apr 19, 2019