Social Media Means
Social Media Means
Photo: Monstera
TikTok is known in China as Douyin (literal meaning: “shaking sound”).
“Social Media is NOT a Career. These job titles won't exist in 5 years. Social media is simply a function of marketing; it helps support branding,...
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Most-viewed TikTok categories Entertainment. This type of video has far outpaced other TikTok categories. ... Dance. ... Pranks. ......
Read More »TikTok is known in China as Douyin (literal meaning: “shaking sound”). Owned by Bytedance, China’s fourth internet giant outside the BAT group (Baidu, Alibaba and Tencent), Douyin is becoming a money-making machine for brands because of a rapid expansion of ecommerce activity, as well as its position as a platform for creators and KOLs to monetize their talents. In Campaign Asia-Pacific's Asia's Top 1000 Brands research for 2021, Douyin ranks second among all social-networking sites in China, while WeChat and Tencent are first and third. In October 2020, South China Morning Post reported that Chinese people spend more time on Douyin (72.9 minutes) as well as on Toutiao, a news aggregator app developed by ByteDance (73.4 minutes), than they do on Tencent’s super app WeChat (60.6 minutes). As of May 2021, Douyin is No. 1 short-video app in terms of monthly active users in the Chinese market. In the light of even more restrictions from the Chinese market, Douyin is still the No. 1 short-video platform in terms of brand value. It also ranks eighth on Kantar's BrandZ list of the most valuable Chinese brands, with brand value growing 131% over the past year. In comparison, the brand value of Kuaishou, another short-video app which counts Tencent among its investors, surged 282% and ranked as 10th on the list. Douyin is not simply the domestic version of TikTok in China. It reflects a more competitive scene in the Chinese market, encompassing ecommerce, gaming and livestreaming in addition to short video. In the domestic market, Douyin's livestreaming and short-video campaigns are becoming a trendy battlefield for brands. Agencies have seized on the opportunity to use the platform for their clients. For example, Mindshare China took more than six months building a new business model for KFC on the Douyin platform starting from scratch. While many brands rely on livestreaming to increase their sales in the short term. In the long run, creative short videos are driving up sales for KFC, allowing it to surpass its major competitor McDonald's on Douyin. Publicis Media is among the first few to gain Ocean Engine Certification from Bytedance, giving it the ability to mine data and deliver data-driven operations and experience. Vivian Zhu, China CEO of Zenith and Spark Foundry, mentioned Oreo as an example of a brand connecting its intellectual property with the Douyin platform experience. For example, the brand created a broadcasting room on Douyin and leverages data to drive relevant audiences to view its broadcasts and to purchase, "converting audience love to real consumptions". While long-established brands, such as KFC and Oreo, make efforts on Douyin, overseas brands, which are newcomers, have also used the platform successfully to enter the Chinese market and raise their brand awareness.
There is an increasing demand for web developers as more and more businesses move their operations online. If you have experience with HTML, CSS,...
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Micro-Influencer A micro-influencer has a social media presence larger than a normal person's but smaller than a celebrity's, landing between 1,000...
Read More »UK-based Dovetail Games worked with KOLs on Douyin (it also works on Weibo, Bilibili, Toutiao and Youku) to excel during the recent 2021 summer sale period. According to Kaitlin Zhang, Founder and CEO of Oval Branding, the brand “worked with two Douyin KOLs to get 600,000 viewings and 24,000 likes within seven days”. Two games, Train Sim World and Train Simulator 2022, are becoming more popular with Chinese players, because the brand began to work with gaming KOLs since April 2020 “using short-form promotional videos and gameplay videos, with the average viewing per video between 40,000 to 100,000”. Campaign asked marketing and branding experts to analyse Douyin's capabilities compared with direct competitors such as Kuaishou, discuss potential downsides for brands, and discuss the differences between Douyin and TikTok.
How to go viral on tiktok FAQ Keep up with the latest trends. Use trending and relevant hashtags. Hop on trending audios. Create your own audio....
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“I've started going through longer stretches of not posting," says one creator, "because there's really no point if no one can see them.” Instagram...
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