What education do you need to be an influencer?

You do not need a college degree to work as a social media influencer, but any postsecondary training that helps you to develop your business, financial management, analytical, problem-solving, and communication and interpersonal skills will be useful.

firsthand.co - Social media influencers:Requirements - Firsthand

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No experience is needed to start trying to work as an influencer, but some people enter the field after first working for a few years at marketing or social media consulting firms. Technical skills for influencers vary somewhat by social media platform. For example, Instagram users must be very skilled at taking and editing photographs, while users of YouTube must have good video production skills and be able to present themselves professionally on camera. Bloggers must be excellent writers, and have good photography and videography skills. Since most influencers use more than one social media platform, you’ll most likely develop a variety of skills as you seek to raise your profile and attract followers. All influencers must know how social media platforms work, know which platform is the best match for their target audience, and stay up-to-date regarding emerging platforms and trends in their particular field. They also need knowledge of social media optimization and marketing techniques. Social media influencers need a wide range of soft skills and other personal traits. For example, they need confidence. You must believe in your talent and abilities, and you must have the courage to contact companies to sell yourself and your services. Influencers also need top-notch communication skills because they must be able to explain their work to potential employers and interact with their followers. Having a “thick skin” is important because not every follower will be happy with what you write, your opinions about a product or service, or a photo or video that you post. Authenticity is frequently cited by people as why they follow a certain influencer over another. You really can’t fake authenticity. Influencers who appear authentic are those who are passionate about their interests, who genuinely interact with followers, and who do not try to pretend they have more knowledge or experience in an area than they do. Authentic influencers also make sure that they comply with Federal Trade Commission requirements that require them to state that they are being paid or are receiving gifts in exchange for a post. Other important traits for social media influencers include dedication, excellent time-management skills, good judgment, creativity, and top-notch organizational and analytical skills.

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Is it harder to get hired at Facebook or Google?

The hiring process is less difficult at Facebook, which could be better for employees long-term. On Glassdoor, job candidates consistently rate Google's interview process as more difficult than Facebook's.

businessinsider.com - We Compared Facebook Vs. Google to Find Which Is Better to Work for

Employees at both companies report they're extremely satisfied working there — and the great perks don't hurt, either. Both tech giants are extremely competitive in their quest to hire the best and the brightest talent, earning them reputations as best places to work. Once you've passed the intense interview process at each respective company, a number of awesome perks, great compensation, and most likely extreme contentment in your new job await you. For years, Facebook and Google have duked it out on Business Insider's and Glassdoor's annual lists of the best places to work in the US. Both employers ranked in the top five on this year's Glassdoor list. But while both tech giants are considered to be great companies to work for, Facebook edges out Google in a number of head-to-head comparisons.

What is a high snap count?

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