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What happened to Loomly?

Today, we are happy to announce that Loomly has been acquired by ASG and is joining the Traject family of marketing software brands.

blog.loomly.com - Loomly Is Joining The Traject Family - Loomly Blog

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Today, we are happy to announce that Loomly has been acquired by ASG and is joining the Traject family of marketing software brands. The last six years, since we wrote the first line of code in August 2015, have been the ride of our lives. We were merely aiming to solve a simple pain point encountered in our previous venture — streamlining creation & management of editorial calendars — and ended up building this incredible Brand Success Platform, which:

Grew at a triple-digit annual rate on average since inception.

Is currently being used by 13,000+ marketing teams around the world.

Has been recognized as one of the Top 10 Highest Satisfaction Products of 2021. We are immensely grateful to all Loomly customers, investors & team members, who trusted us on this journey and contributed in their own unique ways to make Loomly the beautiful company it is today. In the fast-growing and continuously-changing landscape of social media management software, now seems like the ideal time to pass the baton and enable Loomly to fulfill — even faster — its vision of empowering every marketing team to build a successful brand online. This is why we decided to partner with ASG and entrust Loomly to the Traject Team, who not only possess deep & sharp domain knowledge, but also live by a set of positive values that resonate with ours. As ASG’s 11th acquisition in the MarTech industry — alongside Sendible & Planoly, to name a few — and 39th acquisition overall, Loomly will be in good hands. More importantly, Loomly customers can expect a seamless transition, as the Traject Team intends to preserve & capitalize on the Loomly brand, continue investing in the Loomly team & product, and deliver the same — if not better — quality of service & experience that are Loomly’s signature. With all the above in mind, it is our absolute pleasure to introduce Katelyn Sorensen, President of B2B Social at Traject, who will be looking after & nurturing Loomly moving forward.

We could not be more excited for the future of Loomly.

Thank you, for everything.

Sincerely,

Noémie & Thibaud

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