What happens after 10,000 views on YouTube?

"Cost per impression" is the metric YouTube uses to gauge how much to pay you, also known as CPI. Every time someone sees an ad on your videos, it counts toward your account. At 10,000 views, the potential to get paid truly begins. With every 10,000 clicks, your number goes up.

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Video blogging, or vlogging, has exploded in the decade YouTube has been around. There are more than 10 million hours of video on the platform, and people have figured out how to monetize it handsomely. Some vloggers make enough for a little pocket money, while others have turned it into a real career. But when does YouTube start paying you for your channel’s videos? It’s important to learn a few terms to understand how and when that happens.

Cost Per Impression

CPI Dollar Amount

The average CPI is $2. Your videos may have a CPI ranging from a few cents all the way up to around $10. The way YouTube decides this is based on an algorithm and entirely up to their own discretion. Factors include the prices of the ads themselves, if your audience is watching the whole ad or not, your channel’s target audience and the popularity of your channel. If you garner enough traction from YouTube’s algorithm to start getting paid, it will come through AdSense. Like YouTube, AdSense is a separate entity, in this case owned by Google. Most vloggers are paid via direct deposit monthly, typically on the 21st of every month. However, be warned that the eligibility of your channel to receive payment at all is at the mercy of AdSense – and not all content meets its criteria. Check its rules carefully upon signing up. Vloggers with YouTube channels outside the United States may be paid by mailed checks or wire transfers.

How to Start Getting Paid

While most vloggers tend to monetize their YouTube channels via sponsorships or affiliate links, there is a distinct opportunity to get paid for your videos alone. Creating engaging and popular content ups your CPI; since you can’t be considered a contender for payment until you hit that all-important 10,000 views (and more!), it should be your focus. Make videos about things that inspire you and light your passions, get an AdSense account, and focus your intentions on a higher and higher CPI.

Watch the Rules

Over the years, YouTube has tweaked its rules affecting payment for videos. These changes have sometimes taken vloggers by surprise, as YouTube typically makes them without advance notice. This means it pays to check the rules regularly. At the time of publication, your channel needs a minimum of 1,000 subscribers and 4,000 hours of viewing time in the past year before the money starts flowing in.

Careful of the Content

In the past, some “bad actors” took advantage of YouTube’s former content policies and posted videos of hate speech, violence and other offensive and fraudulent material. YouTube has tightened its standards and no longer allows this kind of content. To keep the money coming in from your videos, be careful that they follow YouTube’s community guidelines.

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