Social Media Means
Social Media Means
Photo: Following NYC
"200 subscribers" seems to be the magic number on YouTube. It's the number that shows that you generated initial interest but didn't follow up or retain the interest. Studying why channels go wrong and get stuck at 200 subscribers will help any brand's content creation process.
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Read More »Besides my two very successful YouTube channels that total more than 70 thousand subscribers, I have three unknown channels that got stuck at 200 subscribers. "200 subscribers" seems to be the magic number on YouTube. It's the number that shows that you generated initial interest but didn't follow up or retain the interest. Studying why channels go wrong and get stuck at 200 subscribers will help any brand's content creation process. Each of my three stuck channels has a different reason for being stuck at 200, and I wanted to share with you in case you're building digital media brands and need to learn from people's (aka my) mistakes. Channel 1: JerryASMR - Stuck because I no longer upload due to health reasons. 2016 was the year I created four new YouTube channels. Two of them took off. This channel above could have taken off, but the videos just destroyed my throat. For those of you unfamiliar, ASMR is a tingly feeling you get in your mind when you hear a whisper or a soft voice. There are tons of people into this type of feeling, and there are tons of YouTubers who make videos where they whisper or make sounds to help generate the ASMR feeling. Check out the interest over time courtesy of Google Trends! ASMR didn't become popular until about 2015, and my channel caught the wave in 2016. The only problem is whispering is very bad for your vocal chords. I use my voice for other things, and I cannot ruin it just for a shot at becoming an ASMR influencer. This is why I stopped uploading. In fact, I even stopped checking the account to prevent myself from being tempted to upload. And unfortunately, I don't think I will ever try to rebuild this account. I would rather spend my time building my new channel dedicated to music. Which leads us to number two. Channel 2: Jerry Sings - Stuck Because It Is Too Niche And Too New I started this channel two weeks ago! It grew quickly after the first upload, but it's been stuck since. The problem with this channel is a mixture of commitment and interest. My friend Rob Watt remarks correctly that if I made this channel a silly karaoke parody, then it would have the right goofiness to build a following. I could look at what's trending on the music charts and teach people how to "sing" the song. The worse my singing and instruction, the better. However, I want to be serious and really think about music as a language on this channel. I am not ready to make myself a goof when it comes to music. The end result is that the real music theorists don't find me knowledgeable enough and the casual music listeners get intimidated by the depth I go into music. The channel is currently at bad branding valley. Knowing me, I'll very likely eventually turn this channel into what it needs to be (the most silly channel teaching how to Karaoke), but until then, this channel will be stuck at 200 subscribers. Here's my most recent video. You'll understand why this type of content will have some trouble finding mass appeal: Channel 3: Jerry Explores History - Stuck Because I Don't Put Effort Into It
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